We’re about to head into a new year, and all of us at Emphasize want to say thanks for trusting us with your business and wish you a safe, happy and healthy holiday. I am personally looking forward to seeing what another year will bring! I like to take advantage of the turning of a calendar and spend some time reassessing the past. How did I do? What did I do well? What could I have done better?
Just like life, the new year is also a time for business reflection. The start of a new year is a great time to review your current internet marketing techniques in order to set some new goals.
Step 1. Audit Your Website
A strong website is the basis for all good Calgary inbound marketing campaigns. Every aspect of your marketing plan — from social media to blogging — is meant to bring more visitors to your website. Performing a thorough audit and setting some goals for how to improve your online presence is never invaluable, and should be done often.
A complete SEO review will help you determine if your Calgary web design is making effective use the most recent search algorithms. It’s also time to check and make sure all of your content is up to date. Website best practices do evolve over time. Just because your content was the best it could be a year or two ago doesn’t mean there isn’t room for improvement now.
Step 2. Review Your Analytics
The data your website tracks is invaluable. It’s your data. Don’t be afraid of it! Your Calgary web design team is here to help. By checking your analytics frequently you can track how leads found you, which marketing strategies are generating the most visitors to your site, and which actions generate the highest quality contacts. You can track how people maneuver through your website, which will help you identify your most pages and make better informed decisions as you move your marketing plan forward.
Step 3. A/B Test Your Landing Pages
A/B testing is the best way to make sure your website’s landing pages are effective in gaining attention, conveying information and gathering the right information in the right way. We recommend testing one landing page every month. Regular, comprehensive A/B testing can also be a powerful method for generating more sales leads without making any major changes to your marketing strategy.
Step 4. Be a Better Blogger
Your blog tells the story of your brand, giving you the opportunity to control how the public perceives your business. Take the time to consider each post carefully, and always ask yourself, “Does this reflect who we are and how we can help?” Your blog should be written to educate and engage your audience. Don’t just blog because you’ve read that it’s an important tool. This is your opportunity to show how your company is different from everyone else’s!
Step 5. Set Social Media Goals
Success in social media can be hard to judge. By setting measurable and actionable goals you have a greater likelihood of tangible results. Gaining more fans on Facebook or more followers on Twitter might improve your social presence, but how does that translate into enhancing your business? We believe the best Calgary social media is about engagement. Create a social media plan that focuses on what people want, and what they want to talk about. That will bring users to your website again and again. Remember, you want your friends, fans, and followers to feel like they are participating in a community.
Emphasize Web Design of Calgary
Need a hand navigating the complex world of small business web design trends, technologies and techniques? Emphasize Design of Calgary offers excellent web design, creative content development and effective online marketing. We develop customized marketing packages for motivated companies to achieve outstanding results in their competitive fields.