Blogging can be a joy to some, and an outright pain to others. If your business is lucky enough to have a gifted writer on staff to whom ideas, keywords and SEO strategies come as second nature, then you’re off and running towards constant content creation and a robust and interesting website. It’s more than…
Blogging Highlights Expertise and Brings New Visitors to a Company’s Website Blogs provide a powerful way to exhibit experience and expertise. As a company’s inbound marketing strategy develops, blogging is an easy way to create fresh content and get it published. Many successful companies include a blog on their website and organize content in a series…
Content creation is a critical element of successful online marketing campaigns. New content creation is what drives traffic to your site and engages your target audience — without it, your online marketing campaign is doomed to fail. Successful inbound marketing uses content creation to drive consumer behavior. Maybe you just started a business and have…
In Part 2 of 3 we are going to touch on the importance of Blogging and the effectiveness of this inbound marketing technique: So the question is…why is it so important to blog? Unfortunately there isn’t one simple answer to this question. Blogging does a number of great things for you and your business. First…
Are you blogging? Maybe you are, but you’re not doing so frequently enough or in a way that maximizes SEO. Or maybe you’re not because time is an issue. No matter the reason, a website without a fully-optimized blog is poorly positioned to drive traffic and leads. “Blogging?… is a huge part of search engine…
No one appreciates being “marketed to” anymore. We as consumers have learned to filter / dodge / side-step / ignore the millions of annoying marketing attempts vying for our attention. Despite knowing that outbound marketing pisses people off, businesses continue to throw money into the black hole and hoping that it brings them business. Mind-boggling,…