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Tag Archives: Calgary Analytics

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In online marketing, how is rate of return measured?

All Posts, Online MarketingBy JoelFebruary 27, 2012Leave a comment

I love this question. Do you know why? Because everything that you do on the internet is measurable. This allows you to stay on top of everything from ROI to if what you are doing online is working or not. We live in a world of technology and everything we do on the internet today…

Driving “targeted” web traffic to your website? – Part 3

All Posts, Online MarketingBy JoelFebruary 9, 2012Leave a comment

In Part 3 of 3– we are going to touch on the importance of Social Media and the effectiveness of using this avenue to connect with your audience: Facebook, Twitter, LinkedIn …?? Social media has literally changed the way we communicate and share content…period. Whether you’re using social media for personal reasons or for business,…

Analyzing Your Website: The Importance of Ongoing Improvement

All Posts, Web DesignBy MichaelJanuary 2, 2012Leave a comment

We would like to stress the importance of ongoing improvement, and how no “project” is over. Use the metric data your website collects to help you stay on top of your visitors and leads browsing trends and patterns. Key Concepts and Statistics Should avoid “paralysis by analysis.” Do not concern yourself with metrics that track…

Website Conversion Performance: Track What You Do

All Posts, Web DesignBy MichaelDecember 29, 2011Leave a comment

It is crucial to have some sort of tracking module in place which allows you to monitor and assess your websites conversion performance. Be sure that you have an analytics service that will allow you to do that. If you don’t have one, you will never know if what you are doing is working or…

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