You can have the most beautiful website around, but that won’t do you any good if nobody is looking at it. That’s not just a waste of resources, but a huge missed opportunity. Despite the numerous methods the Internet provides to share information and promote your business, your website should still be considered “ground zero”.…
Just imagine for a moment: Instead of shelling out piles of cash to advertising agencies or call centers, you have qualified prospects coming to you, giving you their contact information, and inviting you to make them a customer. Sounds far-fetched, doesn’t it? This is the power of inbound marketing, and when executed properly (with the…
In Part 2 of 3 we are going to touch on the importance of Blogging and the effectiveness of this inbound marketing technique: So the question is…why is it so important to blog? Unfortunately there isn’t one simple answer to this question. Blogging does a number of great things for you and your business. First…
Having active social media accounts on platforms like Facebook, Twitter and LinkedIn is no longer a ‘nice to have’ – it’s a ‘must have’. “Nearly 2/3 of US Internet users regularly use a social network.” SOURCE: EMARKETER, FEBRUARY 2011 Key Concepts and Statistics 93% of US adult Internet users are on Facebook. (11) Marketers who…
Are you blogging? Maybe you are, but you’re not doing so frequently enough or in a way that maximizes SEO. Or maybe you’re not because time is an issue. No matter the reason, a website without a fully-optimized blog is poorly positioned to drive traffic and leads. “Blogging?… is a huge part of search engine…
A photo is worth a 1000 words. The image below points out a key statistic showing the traffic the internet receives just in North America alone! It is no surprise that the web can be a powerful marketing tool if utilized properly. So the question is, what outbound/inbound marketing are you doing to engage potential…
We would like to stress the importance of ongoing improvement, and how no “project” is over. Use the metric data your website collects to help you stay on top of your visitors and leads browsing trends and patterns. Key Concepts and Statistics Should avoid “paralysis by analysis.” Do not concern yourself with metrics that track…
It is important for you to understand that original content is what will generate more traffic. Content creation must be a continuous process and needs to be updated on a regular basis. Remember that if your website is stagnant for long periods of time, people may assume you aren’t in business anymore. Key Concepts and…