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Tag Archives: calgary blog

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Website Traffic Generation: Top Of The Funnel – Part 1

All Posts, Online MarketingBy JoelApril 7, 20121 Comment

You can have the most beautiful website around, but that won’t do you any good if nobody is looking at it. That’s not just a waste of resources, but a huge missed opportunity. Despite the numerous methods the Internet provides to share information and promote your business, your website should still be considered “ground zero”.…

More brains than money? You should focus on Inbound Marketing – Part 2

All Posts, Online MarketingBy JoelMarch 24, 2012Leave a comment

Just imagine for a moment: Instead of shelling out piles of cash to advertising agencies or call centers, you have qualified prospects coming to you, giving you their contact information, and inviting you to make them a customer. Sounds far-fetched, doesn’t it? This is the power of inbound marketing, and when executed properly (with the…

Driving “targeted” web traffic to your website? – Part 2

All Posts, Online MarketingBy JoelFebruary 5, 2012Leave a comment

In Part 2 of 3 we are going to touch on the importance of Blogging and the effectiveness of this inbound marketing technique: So the question is…why is it so important to blog? Unfortunately there isn’t one simple answer to this question. Blogging does a number of great things for you and your business. First…

Why is Social Media so important to my business?

All Posts, Online MarketingBy JoelJanuary 22, 2012Leave a comment

Having active social media accounts on platforms like Facebook, Twitter and LinkedIn is no longer a ‘nice to have’ – it’s a ‘must have’. “Nearly 2/3 of US Internet users regularly use a social network.” SOURCE: EMARKETER, FEBRUARY 2011 Key Concepts and Statistics 93% of US adult Internet users are on Facebook. (11) Marketers who…

Is blogging the one key element your website is missing?

All Posts, ContentBy MichelleJanuary 19, 2012Leave a comment

Are you blogging? Maybe you are, but you’re not doing so frequently enough or in a way that maximizes SEO. Or maybe you’re not because time is an issue. No matter the reason, a website without a fully-optimized blog is poorly positioned to drive traffic and leads. “Blogging?… is a huge part of search engine…

Inbound Marketing 101: The Introduction

All Posts, Online MarketingBy JoelJanuary 8, 2012Leave a comment

A photo is worth a 1000 words. The image below points out a key statistic showing the traffic the internet receives just in North America alone! It is no surprise that the web can be a powerful marketing tool if utilized properly. So the question is, what outbound/inbound marketing are you doing to engage potential…

Analyzing Your Website: The Importance of Ongoing Improvement

All Posts, Web DesignBy MichaelJanuary 2, 2012Leave a comment

We would like to stress the importance of ongoing improvement, and how no “project” is over. Use the metric data your website collects to help you stay on top of your visitors and leads browsing trends and patterns. Key Concepts and Statistics Should avoid “paralysis by analysis.” Do not concern yourself with metrics that track…

Original Content Is What Will Generate More Traffic

All Posts, ContentBy MichelleDecember 22, 2011Leave a comment

It is important for you to understand that original content is what will generate more traffic. Content creation must be a continuous process and needs to be updated on a regular basis. Remember that if your website is stagnant for long periods of time, people may assume you aren’t in business anymore. Key Concepts and…

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