A few of the Emphasize team are breaking out of Calgary to visit Boston and attend INBOUND 2013 in August. Hosted by HubSpot, INBOUND is the world’s largest inbound marketing conference, and the four days will be packed with sessions incorporating keynote speakers (Arianna Huffington, President & Editor in Chief of the Huffington Post, is…
In the first half of Emphasize Design’s exploration of effective content elements for websites, we went through several options for engaging items for the user that can also help sell your product and your company. Effective content elements can come in many shapes and sizes, and range from a short and powerful company manifesto to…
Lately in our blogs we’ve been looking at a lot at the very basic nitty-gritty elements of website marketing. We’ve gone through how to choose your inbound specialists, creating effective calls-to-action, SEO tips and avoiding the online faux pas. This week we’ll explore website content marketing requisites that work well for every situation. Website content marketing…
Last week in our weekly blog we took a look at exactly why video is becoming such an integral part of today’s websites. We covered video’s effectiveness at keeping people on your website longer, how high quality makes a big difference and how you can use sites like YouTube to drive traffic to your personal…
The famous Google Panda has given video two paws up, and video is now a permanent fixture in every major search engine’s algorithms. There are lots of reasons as to why video is an important element to include on every website, but for those SEO strategists out there the main one is that Google places…
What is Hubspot? In the “good old days”, marketing departments spent hundreds of thousands of dollars on traditional advertising such as billboards, brochures and radio spots, then sat back and watched the leads start pouring (or trickling) in. If a particular campaign failed to generate prospects, the ad was analyzed, criticized, taken down and torn…
Blogging Highlights Expertise and Brings New Visitors to a Company’s Website Blogs provide a powerful way to exhibit experience and expertise. As a company’s inbound marketing strategy develops, blogging is an easy way to create fresh content and get it published. Many successful companies include a blog on their website and organize content in a series…
When thinking about how to build your internet marketing strategy around customer experience, you need to think like your customers so you can better meet – or even anticipate – their interests and needs. This will allow you to adapt your business and grow it with changing markets. That sounds logical enough, right? But what is customer experience really,…