Be the Best in Your Business

A few of the Emphasize team are breaking out of Calgary to visit Boston and attend INBOUND 2013 in August. Hosted by HubSpot, INBOUND is the world’s largest inbound marketing conference, and the four days will be packed with sessions incorporating keynote speakers (Arianna Huffington, President & Editor in Chief of the Huffington Post, is…

10 Website Content Marketing Tips Part 1: Calgary’s Emphasize Design

Lately in our blogs we’ve been looking at a lot at the very basic nitty-gritty elements of website marketing. We’ve gone through how to choose your inbound specialists, creating effective calls-to-action, SEO tips and avoiding the online faux pas. This week we’ll explore website content marketing requisites that work well for every situation. Website content marketing…

Successful Companies Use Content Creation to Drive Consumer Behaviour [Part 2]

Blogging Highlights Expertise and Brings New Visitors to a Company’s Website Blogs provide a powerful way to exhibit experience and expertise. As a company’s inbound marketing strategy develops, blogging is an easy way to create fresh content and get it published. Many successful companies include a blog on their website and organize content in a series…

How to Make Customer Experience the Heart of Your Internet Marketing Strategy

When thinking about how to build your internet marketing strategy around customer experience, you need to think like your customers so you can better meet – or even anticipate – their interests and needs.  This will allow you to adapt your business and grow it with changing markets.  That sounds logical enough, right?  But what is customer experience really,…