This is always a tough question to answer when a potential client asks it without providing expectations or goals. How much you spend online solely depends on what you want out of it. Web services range anywhere from building a basic static website with no marketing efforts to creating aggressive online strategies to help reach…
Ahh. Now this is a question that needs an answer. Are you going about this on your own or are you hiring a marketing agency? Either way, the answer is still the same. Don’t think that because you’ve hired a marketing company all you have to do is pay your monthly retainer and go back…
To answer this question, we must ask one of our own. What are your goals when it comes to marketing your business online? If you just want to get a basic website up that you can direct clients to, then you’ll be fine choosing a basic web developer. But really, what’s the point in having…
In Part 3 of 3– we are going to touch on the importance of Social Media and the effectiveness of using this avenue to connect with your audience: Facebook, Twitter, LinkedIn …?? Social media has literally changed the way we communicate and share content…period. Whether you’re using social media for personal reasons or for business,…
In Part 2 of 3 we are going to touch on the importance of Blogging and the effectiveness of this inbound marketing technique: So the question is…why is it so important to blog? Unfortunately there isn’t one simple answer to this question. Blogging does a number of great things for you and your business. First…
There are many different ways to drive traffic to your website on the internet. But as the question states, how do you drive “targeted” web traffic? Getting the attention of potential clients searching for your product or services online is anything but easy, but with the right plan and strategy you won’t find yourself spending…
Do you have automatically-triggered lead nurturing campaigns behind your content offers? If the answer is NO, then you’re missing out on opportunities to move leads through your sales funnel. Nurturing your leads allows you to qualify the potential clients visiting your site. Questions like :Are the visitoring viewing my site truly interested in what I…
Does your website have-call-to-action buttons on your website that link to great offers? “If the answer is NO, your website doesn’t stand a chance at generating leads.” Key Concepts and Statistics According to FOCUS, it is only in the last third of the sales process that prospects actually want to engage with a sales representative.…
Having active social media accounts on platforms like Facebook, Twitter and LinkedIn is no longer a ‘nice to have’ – it’s a ‘must have’. “Nearly 2/3 of US Internet users regularly use a social network.” SOURCE: EMARKETER, FEBRUARY 2011 Key Concepts and Statistics 93% of US adult Internet users are on Facebook. (11) Marketers who…
Are you blogging? Maybe you are, but you’re not doing so frequently enough or in a way that maximizes SEO. Or maybe you’re not because time is an issue. No matter the reason, a website without a fully-optimized blog is poorly positioned to drive traffic and leads. “Blogging?… is a huge part of search engine…
Maybe you know about Search Engine Optimization (SEO), maybe not. But what you need to know is the importance of being ranked within the search engines like Google, Yahoo and Bing. The higher your ranking the better chance you have of a potential client finding you and viewing what you have to offer as a…
A photo is worth a 1000 words. The image below points out a key statistic showing the traffic the internet receives just in North America alone! It is no surprise that the web can be a powerful marketing tool if utilized properly. So the question is, what outbound/inbound marketing are you doing to engage potential…
We would like to stress the importance of ongoing improvement, and how no “project” is over. Use the metric data your website collects to help you stay on top of your visitors and leads browsing trends and patterns. Key Concepts and Statistics Should avoid “paralysis by analysis.” Do not concern yourself with metrics that track…
We can’t stress enough the importance of compelling landing pages. This is where you can see the real results of your website redesign. Landing pages are a great way to drive potential client into your sales funnel. Key Concepts and Statistics Leave out any website navigation. Keep the description of the offer clear, simple, and…
It is important for you to understand that original content is what will generate more traffic. Content creation must be a continuous process and needs to be updated on a regular basis. Remember that if your website is stagnant for long periods of time, people may assume you aren’t in business anymore. Key Concepts and…