Social media is now integrally intertwined with business. CEOs of major Calgary companies that were once comfortably ensconced in glass towers away from the hoi polloi are now finding themselves counting characters for their Tweets, “Liking” Facebook pages and posts and discovering the benefits of LinkedIn for hiring new employees. But as easy as it…
What is Hubspot? In the “good old days”, marketing departments spent hundreds of thousands of dollars on traditional advertising such as billboards, brochures and radio spots, then sat back and watched the leads start pouring (or trickling) in. If a particular campaign failed to generate prospects, the ad was analyzed, criticized, taken down and torn…
It’s the subject of many an emergency meeting at Internet marketing companies. It’s the main topic of office discussion most other times as well. There are tomes upon it, it’s often speculated upon and it’s a constant target for hackers. Graphs are built, charts are drawn, but it’s so complicated even Sherlock would give up…
Social media was one of the hottest topics of 2012. Unfortunately, many people believed that just pursuing social media would get them more prospects. Of course, they were almost always disappointed when that strategy fell. The simple fact is, without a strong inbound marketing campaign behind you, social media marketing is useless. In recent posts…