Not only does the content on the Internet constantly evolve, so does the mechanisms behind it. HTML has gone through many generations, it’s now a breeze to upload and download just about anything and everything runs faster and smoother than was once imagined possible. Just about everyone is on the ‘Net in some form or…
The days of business owners having to spend most of their time out of their office, shaking hands and doing lunch, are generally over thanks to Internet technologies. Businesses now fight for ground in their industry online – not in boardrooms and meetings. Internet marketing in Calgary is thankfully a lot more gentile than the…
Internet marketing companies like Calgary’s Emphasize Design have a number of analytics tools at our hands. We can draw statistics on everything from your website’s overall traffic to who opened their email, and are able to construct colourful graphs and other visuals that will help track progress throughout. The trouble with Internet marketing, though, is…
As Internet marketing professionals we have the opportunity to work with clients located virtually anywhere in the world, but at Emphasize we like to stick close to home. We all live in Calgary, Alberta, and the vast majority of our clients live here, too. We think we can supply the best services to clients we…
Sometimes, when it comes to business, we spend so much time helping others that we either forget or run out of time to help ourselves. Indeed, we at Calgary’s Emphasize Design have been guilty of this! While we consistently hammer away at improving and adapting our clients’ Internet marketing campaigns, we have, admittedly, been a…
A call-to-action (CTA) is an essential inbound marketing tool that invites users to take an “action” that then brings them further into the site owner’s marketing fold. Common CTA invitations found on many websites include Requesting a service quote Downloading an industry guide Entering a content Applying for transaction The reason CTAs are important is…
Ah, keywords. Causes of much consternation among content developers and SEO experts, keywords are meant to be useful, but often seem to just confuse things. It’s often difficult to conceive of building a website with useful content that is still somewhat dictated by what people search by. When we want to find out some information,…
Social media is now integrally intertwined with business. CEOs of major Calgary companies that were once comfortably ensconced in glass towers away from the hoi polloi are now finding themselves counting characters for their Tweets, “Liking” Facebook pages and posts and discovering the benefits of LinkedIn for hiring new employees. But as easy as it…
What is Hubspot? In the “good old days”, marketing departments spent hundreds of thousands of dollars on traditional advertising such as billboards, brochures and radio spots, then sat back and watched the leads start pouring (or trickling) in. If a particular campaign failed to generate prospects, the ad was analyzed, criticized, taken down and torn…
Social media was one of the hottest topics of 2012. Unfortunately, many people believed that just pursuing social media would get them more prospects. Of course, they were almost always disappointed when that strategy fell. The simple fact is, without a strong inbound marketing campaign behind you, social media marketing is useless. In recent posts…
Have you been coasting along avoiding really learning the basics of SEO? If getting a handle on SEO has been on your list of resolutions for years, now is the time to dig in and charge ahead. In fact, procrastination in the past might have served you well. After last year’s Google Penguin update many…
If implementing a strong blog strategy was on your to-do list for 2012, and you never quite got it off the ground, now is the time to dive in. It’s no secret that quality content can bring customers to your website, but do you blog often enough that they check frequently for new content? According…
January is here, and it’s time to follow through on those New Year’s resolutions. While we can’t help with your exercise routine, we are ready to get 2013 started with the first in a four-part series on developing your internet marketing plan by taking a look at how you can get the most from your…
Many of our clients have been asking about Calgary SEO and PPC and how they fit into Internet marketing today. There’s been a lot of talk lately about how Google is killing Search Engine Optimization, and some of you are probably wondering whether you should even bother with it any more. Perhaps you used PPC…
Blogging Highlights Expertise and Brings New Visitors to a Company’s Website Blogs provide a powerful way to exhibit experience and expertise. As a company’s inbound marketing strategy develops, blogging is an easy way to create fresh content and get it published. Many successful companies include a blog on their website and organize content in a series…
Google Penguin has had a significant impact on the entire online world. Companies who used to use search engine optimization and technical ways to work around Google’s algorithms to send their websites to the top of the search rankings are being squeezed out of the market. Many businesses have lost their livelihood overnight as their…