Conclusion – Getting here took a lot of work, with a lot of elements that you will need to monitor continuously to ensure that you’re getting the best results. But the key is in the bottom line. According to HubSpot, businesses using outbound marketing can expect to spend $346 for every lead, on average. For…
Depending on your business and how you transact sales, this is the stage in the sales funnel where prospects are convinced to buy from you. Whether your sales process requires a salesperson to connect with a prospect or if the sale can be transacted online, if the first two steps of the sales funnel were…
Thank you for your patience. Here is the second part of last weeks blog post “Website Traffic Generation: Top Of The Funnel” Socaial Networking: Promoting your content on social platforms can offer you a simpler way to get exposure for your business. A social media presence will help you keep tabs on what consumers are saying…
Just imagine for a moment: Instead of shelling out piles of cash to advertising agencies or call centers, you have qualified prospects coming to you, giving you their contact information, and inviting you to make them a customer. Sounds far-fetched, doesn’t it? This is the power of inbound marketing, and when executed properly (with the…
Ahh. Now this is a question that needs an answer. Are you going about this on your own or are you hiring a marketing agency? Either way, the answer is still the same. Don’t think that because you’ve hired a marketing company all you have to do is pay your monthly retainer and go back…
Does your website have-call-to-action buttons on your website that link to great offers? “If the answer is NO, your website doesn’t stand a chance at generating leads.” Key Concepts and Statistics According to FOCUS, it is only in the last third of the sales process that prospects actually want to engage with a sales representative.…
We can’t stress enough the importance of compelling landing pages. This is where you can see the real results of your website redesign. Landing pages are a great way to drive potential client into your sales funnel. Key Concepts and Statistics Leave out any website navigation. Keep the description of the offer clear, simple, and…