No matter your industry, what you sell, or who you sell it to, your relationships with customers are critical to your success. Maintaining those relationships efficiently is just as important, which is one of the key reasons I recommend using a customer relationship management (CRM) platform. The right CRM will provide you with the tools…
One of the best things about the Internet is that even it can’t predict how it will be used. The entire beast is the result of constant exchange of information between the user, search engines and website designers (aka programmers), and the results aren’t always expected. In fact, “results” on the Internet have an annoyingly…
What is Hubspot? In the “good old days”, marketing departments spent hundreds of thousands of dollars on traditional advertising such as billboards, brochures and radio spots, then sat back and watched the leads start pouring (or trickling) in. If a particular campaign failed to generate prospects, the ad was analyzed, criticized, taken down and torn…
Many of our clients have been asking about Calgary SEO and PPC and how they fit into Internet marketing today. There’s been a lot of talk lately about how Google is killing Search Engine Optimization, and some of you are probably wondering whether you should even bother with it any more. Perhaps you used PPC…
If you didn’t see this coming before, you should now: SEO is dying. The release of Google Penguin last spring just sped up the process. Keyword stuffing and paid links are rapidly becoming last year’s strategies, and if your company is still putting time and money into the same old Calgary SEO techniques, your website’s…
You knew it would happen eventually. Someone gave your business a negative review on Yelp. You have invested a lot of time and effort into reputation management online, and it is frustrating to know negative comments are out there on the web for all to see. Bad reviews will appear in search results, harming your…
Every email marketer knows the challenges of creating messages that avoid getting flagged as spam AND keeping readers interested. With every step you take to improve your chances at success, there is a very real possibility that you will make a fatal error, keeping your marketing email messages from getting through. We all have our…
We’ve been having a lot of discussions with clients lately about the importance of having a mobile friendly website. Have you thought about how your customers are using their phones and what that could mean for your business? Did you know that 7.96% of all web traffic in the U.S. is from mobile devices? That might not sound…
Developing your internet marketing campaigns can be overwhelming. With all the variables out there, it’s hard to know where to start. What are the best ways to use social media? How do I use email most effectively? There is really a lot to consider, which is why this week we are going with a Q&A format to tackle 10…
We always enjoy speaking to clients about ways to get the most from their Calgary Internet marketing plans. Over the years, we have had some great conversations about web analytics, and our clients frequently have the same question… “so what does it all mean?” Well today we’re going to lay it all out for you. Data-driven…
As the wave of internet marketing evolves, it is changing the field in a number of important ways. Savvy business owners are recognizing these changes, and are putting an increased emphasis on internet marketing techniques. Having an appreciation for the potential that internet marketing holds can mean the difference between having an ‘okay’ sales year…
If it ain’t broke, why fix it, right? Did you ever notice how the only people who ever seemed to believe that expression were in pretty deep denial about just how much help they really needed? When it comes to your business’ online marketing strategy, it is essential that you know exactly what is working…
Most of us know at least one person getting started in web design who says they can do your site for next to nothing. Just about anyone with some basic skills can call themselves a web designer. It may be your little sister, your cousin, or a friend of a friend. What may seem like…
With the growth of social networking, the novelty of email has worn off, and many have come to see it as an old-fashioned form of communication. The more fashionable venues like Twitter, Facebook, Pinterest and Tumblr, allow users more interaction, with the ability to share their thoughts, pictures and videos. In the current online marketplace…
There has been a lot of talk recently about Google’s latest search algorithm release, Penguin, and the negative impact that it has had on businesses. Some of the previously top-ranked websites have seen their traffic plummet dramatically, and are scrambling to recover. The question is, why are these business owners so surprised? Penguin isn’t some…
We’re living in the Age of Skepticism, where years of false promises and outright lies by marketers have left today’s consumer suspicious of any advertising claims or guarantees that are made on behalf of a business. Consumers have been burned so many times before, they are understandably mistrustful, and are increasingly wanting to know the…