Search engine results have long been major measure of traffic to websites, even going back to the days before the venerable Google existed. According to Hubspot, 44 percent of online shoppers begin their shopping using a search engine, and the United States alone accounts for 12 billion searches per month. If you’ve been waiting to add search engine optimization (SEO)…
One of the things I do at Emphasize is to keep track of the latest trends in search engine optimization (SEO) and what any changes mean for our clients. Along with great content, streamlined sites and an excellent user experience, something that has become more and more important over the last couple years is what…
If you are an online marketer in Calgary, SEO is an often-heard phrase. Search Engine Optimization is what gets your website to the top of search engine results, and it’s a topic that causes a lot of discussion. Due to algorithm changes, continuous content creation that provides value for the user is now the standard…
Internet marketing companies like Calgary’s Emphasize Design have a number of analytics tools at our hands. We can draw statistics on everything from your website’s overall traffic to who opened their email, and are able to construct colourful graphs and other visuals that will help track progress throughout. The trouble with Internet marketing, though, is…
As Internet marketing professionals we have the opportunity to work with clients located virtually anywhere in the world, but at Emphasize we like to stick close to home. We all live in Calgary, Alberta, and the vast majority of our clients live here, too. We think we can supply the best services to clients we…
The product of search engine optimization (SEO) is rather simple. A properly optimized site will show up on the first page of a search on pretty much every search engine. It’s an easy-to-understand result, but it takes a lot of work, know-how and components to get there. SEO is a lot more than keywords and…
Blogging can be a joy to some, and an outright pain to others. If your business is lucky enough to have a gifted writer on staff to whom ideas, keywords and SEO strategies come as second nature, then you’re off and running towards constant content creation and a robust and interesting website. It’s more than…
Although we always do our best to stay on top of trends and developments in our business, every so often we at Emphasize Design like to test ourselves just to make sure we’re as far ahead of the curve as we can be. We’ve recently been studying factors of efficient inbound marketing companies to help…
At Emphasize we often look to other examples in our industry to ensure we are never falling behind on developments and best practices. Recently we’ve been looking into what makes a successful inbound marketing company “tick”, and making sure we’re meeting all the criteria. We’re doing this because we know that the stronger we are…
A call-to-action (CTA) is an essential inbound marketing tool that invites users to take an “action” that then brings them further into the site owner’s marketing fold. Common CTA invitations found on many websites include Requesting a service quote Downloading an industry guide Entering a content Applying for transaction The reason CTAs are important is…
Ah, keywords. Causes of much consternation among content developers and SEO experts, keywords are meant to be useful, but often seem to just confuse things. It’s often difficult to conceive of building a website with useful content that is still somewhat dictated by what people search by. When we want to find out some information,…
Many of our clients have been asking about Calgary SEO and PPC and how they fit into Internet marketing today. There’s been a lot of talk lately about how Google is killing Search Engine Optimization, and some of you are probably wondering whether you should even bother with it any more. Perhaps you used PPC…
Google Penguin has had a significant impact on the entire online world. Companies who used to use search engine optimization and technical ways to work around Google’s algorithms to send their websites to the top of the search rankings are being squeezed out of the market. Many businesses have lost their livelihood overnight as their…
We’ve been having a lot of discussions with clients lately about the importance of having a mobile friendly website. Have you thought about how your customers are using their phones and what that could mean for your business? Did you know that 7.96% of all web traffic in the U.S. is from mobile devices? That might not sound…
Developing your internet marketing campaigns can be overwhelming. With all the variables out there, it’s hard to know where to start. What are the best ways to use social media? How do I use email most effectively? There is really a lot to consider, which is why this week we are going with a Q&A format to tackle 10…
As the wave of internet marketing evolves, it is changing the field in a number of important ways. Savvy business owners are recognizing these changes, and are putting an increased emphasis on internet marketing techniques. Having an appreciation for the potential that internet marketing holds can mean the difference between having an ‘okay’ sales year…