Twitter can be a bit intimidating for new users, even compared to other social sites. There’s so much going on all at once, and it all seems to change at warp-speed. Combine the intimidation factor with the considerable time requirement necessary to build a strong Twitter presence, and it’s natural that some companies are reluctant…
Social media is an art. Some people’s Facebook pages read as though they may actually be famous or a rock star. There’s name-dropping, celebrity spotting, hilarious observations and serious comments on the way of the world. In comparison, others just look like they have nothing to do – or to say! Some have the knack…
Social media is now integrally intertwined with business. CEOs of major Calgary companies that were once comfortably ensconced in glass towers away from the hoi polloi are now finding themselves counting characters for their Tweets, “Liking” Facebook pages and posts and discovering the benefits of LinkedIn for hiring new employees. But as easy as it…
What is Hubspot? In the “good old days”, marketing departments spent hundreds of thousands of dollars on traditional advertising such as billboards, brochures and radio spots, then sat back and watched the leads start pouring (or trickling) in. If a particular campaign failed to generate prospects, the ad was analyzed, criticized, taken down and torn…
Social media was one of the hottest topics of 2012. Unfortunately, many people believed that just pursuing social media would get them more prospects. Of course, they were almost always disappointed when that strategy fell. The simple fact is, without a strong inbound marketing campaign behind you, social media marketing is useless. In recent posts…