Web design is important, for both aesthetic and bottom-line reasons. Your website is the digital face of your business, and in many cases it will be more familiar to your customers than the physical location of your business. Whether you use your website to sell products or services directly through eCommerce, or primarily as a marketing tool,…
Reading is generally taught in a very specific way. You read from right to left, moving from the top of the page to the bottom. We learn this basic, fundamental method at such a young age that few of us question it. It’s simply the way things are, whether you’re reading a history textbook or…
The primary job of a search engine is to deliver the most accurate, relevant results possible. Deliver the best results, and people are more likely to come back. It’s a deceptively simple concept, but it’s far from easy to execute. The brief history of the Web is full of examples, as most early search engines…
In a 2012 Globe and Mail article focused on business growth, author Chris Griffiths defines a bottleneck as a “limitation in a system or process that prevents the system from moving faster,” and they can also keep your business from growing. Do you know where the bottlenecks in your Calgary business are? Do they seem…
We knew it. There are lots of reasons Why Marketing Is So Hard, says Drew Williams of the Hubspot blog. Why? Well, it starts with the simple state of humanity. We are all very different people, and we all have different opinions. AND, we all have triggers that cause us to react strongly in one…
Websites do actually live somewhere…and no, it’s not the Internet. For the most part, websites are watchfully permanently housed on the hard drives of their designers (or team of designers), and they’re a finicky, complicated network of intertwined documents, images and links that have a habit of acting up every once in awhile. Due to…
You have a fast and attractive website that is optimized for online marketing, is SEO savvy and is loaded with tons of good content for your clients. Your social media profiles are integrated with your site, and you have analytics set up to check up on your performance. Are you ready to go start building…
Content reigns over websites, and is now just as valuable as website design and functionality. Calgary businesses now make their presence known on social media several times a week, update their page content often and blog regularly. And as each new page is created, so must its title, meta data and keywords. And those are just…
One of the most effective strategies of just about every marketing campaign (online or not) is the almighty Call-to-Action (CTA). Creating An Effective CTA is your first step towards generating online leads, and they should appear as attractive and useful additions to your website design. The CTA’s task is to provide real value, and so…
Your home page is how you greet people to your site, and just like the front door of a house, your home page can invite people to enter, or suggest that they keep moving on. Unwelcoming home pages can happen even if you have the very best of intentions in mind. What turns people “on”…
What is Hubspot? In the “good old days”, marketing departments spent hundreds of thousands of dollars on traditional advertising such as billboards, brochures and radio spots, then sat back and watched the leads start pouring (or trickling) in. If a particular campaign failed to generate prospects, the ad was analyzed, criticized, taken down and torn…
When thinking about how to build your internet marketing strategy around customer experience, you need to think like your customers so you can better meet – or even anticipate – their interests and needs. This will allow you to adapt your business and grow it with changing markets. That sounds logical enough, right? But what is customer experience really,…