Your website exists to present your brand to the world. That sounds so simple and obvious. So, making a great website should be simple and obvious, too, shouldn’t it? It can be if you know what you are looking for. It’s not about color, fancy animations, or lots of video. A great web design is…
Great question! In the past this question had a completely different answer. Back in the day if your target market wasn’t on the web then why were you? Just a waste of money and time. Times have changed…drastically. Over the past decade, consumers have started getting online in record numbers and it’s increased year after…
To answer this question, we must ask one of our own. What are your goals when it comes to marketing your business online? If you just want to get a basic website up that you can direct clients to, then you’ll be fine choosing a basic web developer. But really, what’s the point in having…
We would like to stress the importance of ongoing improvement, and how no “project” is over. Use the metric data your website collects to help you stay on top of your visitors and leads browsing trends and patterns. Key Concepts and Statistics Should avoid “paralysis by analysis.” Do not concern yourself with metrics that track…
It is important for you to understand that original content is what will generate more traffic. Content creation must be a continuous process and needs to be updated on a regular basis. Remember that if your website is stagnant for long periods of time, people may assume you aren’t in business anymore. Key Concepts and…
You probably want some interactive and flashy homepage that entices your users. It is important to establish the fundamentals of what creates a positive customer experience first. Remember that a proper balance between design and functionality is key when designing your websites homepage. If a user has to spend 10 minutes trying to find your…