It used to be that one of my most dreaded tasks doing content development for Emphasize was writing a marketing email. It seemed practically impossible to strike the right tone. I want to sound peppy and engaging, but I also want to seem like I know what I’m talking about. I also want to get…
I always use a few tried-and-true tips for presenting words well on the page with the reader top of mind. Sometimes it’s a fun, breezy blog post designed to get readers talking (and sharing!) about your Calgary business, or smart, no-frills instructions on how to use a product or feature. Regardless, organization might not be…
Your digital content should be one of your most powerful marketing tools, but it only works if you know the basics of writing for an online audience. The first thing to realize is that Web readers aren’t looking for a literary masterpiece when they visit your site. In general, they’re looking for information first and…