Penguin 2.0 was released in May of 2013, and despite its name was actually the fourth update of the Penguin algorithm. It was called “2.0” because it was only a revision, not a complete renewal. In Emphasize Design of Calgary’s post “Google’s Panda 2.0 Fights Webspam: Calgary Internet Marketing News” we discussed what it meant…
What is Hubspot? In the “good old days”, marketing departments spent hundreds of thousands of dollars on traditional advertising such as billboards, brochures and radio spots, then sat back and watched the leads start pouring (or trickling) in. If a particular campaign failed to generate prospects, the ad was analyzed, criticized, taken down and torn…
If you didn’t see this coming before, you should now: SEO is dying. The release of Google Penguin last spring just sped up the process. Keyword stuffing and paid links are rapidly becoming last year’s strategies, and if your company is still putting time and money into the same old Calgary SEO techniques, your website’s…
When thinking about how to build your internet marketing strategy around customer experience, you need to think like your customers so you can better meet – or even anticipate – their interests and needs. This will allow you to adapt your business and grow it with changing markets. That sounds logical enough, right? But what is customer experience really,…