CEO is the New SEO

If you didn’t see this coming before, you should now:  SEO is dying.  The release of Google Penguin last spring just sped up the process.  Keyword stuffing and paid links are rapidly becoming last year’s strategies, and if your company is still putting time and money into the same old Calgary SEO techniques, your website’s…

How to Make Customer Experience the Heart of Your Internet Marketing Strategy

When thinking about how to build your internet marketing strategy around customer experience, you need to think like your customers so you can better meet – or even anticipate – their interests and needs.  This will allow you to adapt your business and grow it with changing markets.  That sounds logical enough, right?  But what is customer experience really,…