Content marketing is all the rage these days. No matter who you are and where you like to shop, you can likely find a blog or social page sharing content connected to your favourite business. In fact, you might even be enjoying it right this minute! I’m a big believer in the benefits that content…
The fundamentals of content marketing and journalism are quite similar. You want to write simply, but with clarity. You avoid complex sentence structure in favour of straightforward syntax. You try to keep “million dollar” words to a minimum, and use language that a broad base of readers can understand without consulting a dictionary. These are…
Choosing the right pages to include is one of the most important decisions you’ll make while building a website for your business. The exact pages you choose will depend upon your goals and the unique nature of your business, but there are also some standard inclusions that fit nearly any type of website. The trick…
Content creators and web designers these days are faced with a number of contradictory goals and directions. On the one hand, only a few years ago the main concerns for excellent presence on the web were numerous, tenuous and oddly interchangeable. Google is by far the largest Internet force, with a search engine that the…