You can’t be a proper web design company these days without insisting that your clients incorporate social media into their site content…just about everywhere! What started out as a fun way to stay in touch with friends is now an integral part of just about every kind of business marketing plan, and social media is…
It’s been a very tough week for southern Alberta. We were hit overnight with what has been called the worst flood in this province’s history, and the state of emergency for several communities has been extended far into next week. There are thousands of people who are still without power and are still out of…
An often-debated subject around inbound marketing companies’ offices is just how much to email clients. It can be tough to figure out how much material is “good” and how much is “bad”. People receive a lot of email these days, and the last thing you want to do is produces a lot of unwanted entries…
My name is Michelle Bodnar and I am honoured to have recently been made a member of the Emphasize team. I’ve been on the job for a little more than two weeks now and am nearly settled in. Thank you so much to those who have extended their welcome thus far. I am very glad…
Developing your internet marketing campaigns can be overwhelming. With all the variables out there, it’s hard to know where to start. What are the best ways to use social media? How do I use email most effectively? There is really a lot to consider, which is why this week we are going with a Q&A format to tackle 10…
As the wave of internet marketing evolves, it is changing the field in a number of important ways. Savvy business owners are recognizing these changes, and are putting an increased emphasis on internet marketing techniques. Having an appreciation for the potential that internet marketing holds can mean the difference between having an ‘okay’ sales year…
If it ain’t broke, why fix it, right? Did you ever notice how the only people who ever seemed to believe that expression were in pretty deep denial about just how much help they really needed? When it comes to your business’ online marketing strategy, it is essential that you know exactly what is working…
Most of us know at least one person getting started in web design who says they can do your site for next to nothing. Just about anyone with some basic skills can call themselves a web designer. It may be your little sister, your cousin, or a friend of a friend. What may seem like…
With the growth of social networking, the novelty of email has worn off, and many have come to see it as an old-fashioned form of communication. The more fashionable venues like Twitter, Facebook, Pinterest and Tumblr, allow users more interaction, with the ability to share their thoughts, pictures and videos. In the current online marketplace…
As with any growing business, Emphasize Design experiences its share of growing pains. Despite them being “pains”, the more important word to draw from this is “growing”. Only fellow business owners will appreciate the magic behind growing your very own venture. It certainly has its ups and downs, but at the end of the day, it truly…