By connecting with your customers through social media you can help your website earn higher rankings and improve awareness of your brand. As we wrote recently, Google will see links created through these kinds of social sites as natural links that are not being manipulated simply to improve rankings. Most importantly, by making the most…
Having active social media accounts on platforms like Facebook, Twitter and LinkedIn is no longer a ‘nice to have’ – it’s a ‘must have’. “Nearly 2/3 of US Internet users regularly use a social network.” SOURCE: EMARKETER, FEBRUARY 2011 Key Concepts and Statistics 93% of US adult Internet users are on Facebook. (11) Marketers who…
Your Facebook page should strengthen existing relationships, and also forge new ones. To do this, you need to perfect the timing and composition of posting original content, and learn how to best cater to the needs of each market segment. You will need to closely monitor your Facebook page to understand what your fans want.…
You may only set up a Facebook page, thinking that it is okay to leave your fans to their own devices. It is essential for you to distribute remarkable content for your fans so they will want to share it with their fans which attracts more visitors to your Facebook page. Key Concepts and Statistics…
Although Facebook has made it easier to make a business page, there are still some necessary steps you can overlook. It is important to clearly explain that while Facebook is a great platform for engaging with your customers and prospects, it can also be a place to generate leads. Key Concepts and Statistics People have…
Some businesses do not understand the buzz around social media. They think of Facebook and Twitter as places for social interactions and “fun”, not realizing that they can be powerful inbound marketing tools. The statistics below show the utility of social media, and the potential impact social media could have on your company’s traffic, leads,…