Blogging Highlights Expertise and Brings New Visitors to a Company’s Website Blogs provide a powerful way to exhibit experience and expertise. As a company’s inbound marketing strategy develops, blogging is an easy way to create fresh content and get it published. Many successful companies include a blog on their website and organize content in a series…
Content creation is a critical element of successful online marketing campaigns. New content creation is what drives traffic to your site and engages your target audience — without it, your online marketing campaign is doomed to fail. Successful inbound marketing uses content creation to drive consumer behavior. Maybe you just started a business and have…
Landing Pages are the building block behind generating leads on your website. If you’re not using landing pages you’re losing business…period! Too many businesses redirect their social media, search traffic, and email generated leads to their homepage or contact page. This is the equivalent of burning money. Without even knowing it, when a visitor is…
Your followers will share whatever thoughts they have about you through Twitter. It is your job to highlight good behavior (positive reviews), address problems up front (complaints), and continue to promote your content. Key Concepts and Statistics Star your customer’s best testimonials and put them on your “favorites” tab. Direct people who have questions about…
There is a certain nuance to Twitter; it’s much different from Facebook, and tends to attract a more diverse mix of active consumers waiting to learn about the newest products and latest trends. It will be pivotal for you to understand these nuances so you can craft an effective and interesting Twitter presence. Key Concepts…
You may only set up a Facebook page, thinking that it is okay to leave your fans to their own devices. It is essential for you to distribute remarkable content for your fans so they will want to share it with their fans which attracts more visitors to your Facebook page. Key Concepts and Statistics…
Well if you’re a business owner that has decided to turn to the internet to generate leads I believe it’s probably in your best interest to educated yourself on Search Engine Optimization (SEO) and find out how it can help your business. What is a search engine you ask? Google, Bing, Yahoo…etc. are just a…