Successful Companies Use Content Creation to Drive Consumer Behaviour [Part 2]

Blogging Highlights Expertise and Brings New Visitors to a Company’s Website Blogs provide a powerful way to exhibit experience and expertise. As a company’s inbound marketing strategy develops, blogging is an easy way to create fresh content and get it published. Many successful companies include a blog on their website and organize content in a series…

Successful Companies Use Content Creation to Drive Consumer Behaviour [Part 1]

Content creation is a critical element of successful online marketing campaigns. New content creation is what drives traffic to your site and engages your target audience — without it, your online marketing campaign is doomed to fail. Successful inbound marketing uses content creation to drive consumer behavior. Maybe you just started a business and have…

Monitoring Your Twitter Page

Your followers will share whatever thoughts they have about you through Twitter. It is your job to highlight good behavior (positive reviews), address problems up front (complaints), and continue to promote your content. Key Concepts and Statistics Star your customer’s best testimonials and put them on your “favorites” tab. Direct people who have questions about…