Developing your internet marketing campaigns can be overwhelming. With all the variables out there, it’s hard to know where to start. What are the best ways to use social media? How do I use email most effectively? There is really a lot to consider, which is why this week we are going with a Q&A format to tackle 10…
As the wave of internet marketing evolves, it is changing the field in a number of important ways. Savvy business owners are recognizing these changes, and are putting an increased emphasis on internet marketing techniques. Having an appreciation for the potential that internet marketing holds can mean the difference between having an ‘okay’ sales year…
With the growth of social networking, the novelty of email has worn off, and many have come to see it as an old-fashioned form of communication. The more fashionable venues like Twitter, Facebook, Pinterest and Tumblr, allow users more interaction, with the ability to share their thoughts, pictures and videos. In the current online marketplace…
There has been a lot of talk recently about Google’s latest search algorithm release, Penguin, and the negative impact that it has had on businesses. Some of the previously top-ranked websites have seen their traffic plummet dramatically, and are scrambling to recover. The question is, why are these business owners so surprised? Penguin isn’t some…
We’re living in the Age of Skepticism, where years of false promises and outright lies by marketers have left today’s consumer suspicious of any advertising claims or guarantees that are made on behalf of a business. Consumers have been burned so many times before, they are understandably mistrustful, and are increasingly wanting to know the…
As with any growing business, Emphasize Design experiences its share of growing pains. Despite them being “pains”, the more important word to draw from this is “growing”. Only fellow business owners will appreciate the magic behind growing your very own venture. It certainly has its ups and downs, but at the end of the day, it truly…
Conclusion – Getting here took a lot of work, with a lot of elements that you will need to monitor continuously to ensure that you’re getting the best results. But the key is in the bottom line. According to HubSpot, businesses using outbound marketing can expect to spend $346 for every lead, on average. For…
Marketing used to be simple. You would scroll through your Rolodex, make cold calls and pitch to anyone who would listen. You would buy advertisements, send out mailings, hop from trade show to trade show, and hope you generate enough attention to bring customers to your door. “That was outbound marketing. It wasn’t fun. It…
No one appreciates being “marketed to” anymore. We as consumers have learned to filter / dodge / side-step / ignore the millions of annoying marketing attempts vying for our attention. Despite knowing that outbound marketing pisses people off, businesses continue to throw money into the black hole and hoping that it brings them business. Mind-boggling,…
We can’t stress enough the importance of compelling landing pages. This is where you can see the real results of your website redesign. Landing pages are a great way to drive potential client into your sales funnel. Key Concepts and Statistics Leave out any website navigation. Keep the description of the offer clear, simple, and…
It is important for you to understand that original content is what will generate more traffic. Content creation must be a continuous process and needs to be updated on a regular basis. Remember that if your website is stagnant for long periods of time, people may assume you aren’t in business anymore. Key Concepts and…
Inbound marketing is a process and a continual learning curve. It’s not a mountain to climb that once you’ve reached the top, you’re done. It doesn’t work that way, which makes it that much more intriguing and important in the way we conduct business today. Mike and I had an excellent meeting with a prospective…