Is Email Marketing Doomed To Fail?

With the growth of social networking, the novelty of email has worn off, and many have come to see it as an old-fashioned form of communication.  The more fashionable venues like Twitter, Facebook, Pinterest and Tumblr, allow users more interaction, with the ability to share their thoughts, pictures and videos.  In the current online marketplace…

Why the Google Penguin Algorithm Update is a good thing for Inbound Marketing

There has been a lot of talk recently about Google’s latest search algorithm release, Penguin, and the negative impact that it has had on businesses.  Some of the previously top-ranked websites have seen their traffic plummet dramatically, and are scrambling to recover.  The question is, why are these business owners so surprised? Penguin isn’t some…