Since the first version of the Penguin update went live in 2012, Google has been especially focused on weeding out Black Hat SEO and rewarding sites that offer valuable content. Google’s penalty algorithms will tag sites using unscrupulous methods of gaining visitors to their sites. One of the elements they have focused on is inbound…
People want to shop when they’re ready to shop. The age of technology is allowing consumers to block out what they don’t want to see and use things like push notifications to get what they do want to see. To truly be effective with your marketing strategy these days you have to be less intrusive…
You can cause more damage than good by trying to undertake a website redesign on your own. The information below conveys the importance of existing assets, and the importance that these assets need to be preserved and protected. Key Concepts and Statistics Website assets such as content, inbound links, keyword rankings, and conversion tools are…