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Tag Archives: Internet Marketing

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Thought-Provoking Ways to Persuade Your Customer: Calgary Internet Marketing

All Posts, Online MarketingBy JoelAugust 15, 2014Leave a comment

The days when you could know each of your customers on a personal level are long gone. To be successful in Calgary internet marketing, you have to understand what your buyers want from your business. All people are different, but numerous studies have shown that our brains respond to some messages in similar ways. When…

Best Way to Tell Your Story Online: Calgary Internet Marketing

All Posts, Online MarketingBy JoelJuly 25, 2014Leave a comment

Writing for your website can seem intimidating, but that doesn’t mean it has to be difficult. Web terms like SEO, keywords, responsive design, and meta descriptions are enough to throw even the most confident writer into a frenzy of self-doubt, so it’s completely understandable if you’re feeling a bit apprehensive.  Telling your story online will…

Inbound Marketing Calgary: Creating an Effective Call-to-Action

All Posts, Online MarketingBy JoelMarch 28, 2013Leave a comment

A call-to-action (CTA) is an essential inbound marketing tool that invites users to take an “action” that then brings them further into the site owner’s marketing fold. Common CTA invitations found on many websites include Requesting a service quote Downloading an industry guide Entering a content Applying for transaction The reason CTAs are important is…

Calgary Online Marketing: Give ‘Em a Cathedral

All Posts, Online MarketingBy JoelMarch 1, 2013Leave a comment

The Emphasize Team has recently started to adopt some of the premises outlined in the book “Start With Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek. A chapter titled Give ‘Em a Cathedral” describes the interesting story of two different stonemasons – each doing the same job, but each for a…

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