The days when you could know each of your customers on a personal level are long gone. To be successful in Calgary internet marketing, you have to understand what your buyers want from your business. All people are different, but numerous studies have shown that our brains respond to some messages in similar ways. When…
Writing for your website can seem intimidating, but that doesn’t mean it has to be difficult. Web terms like SEO, keywords, responsive design, and meta descriptions are enough to throw even the most confident writer into a frenzy of self-doubt, so it’s completely understandable if you’re feeling a bit apprehensive. Telling your story online will…
A call-to-action (CTA) is an essential inbound marketing tool that invites users to take an “action” that then brings them further into the site owner’s marketing fold. Common CTA invitations found on many websites include Requesting a service quote Downloading an industry guide Entering a content Applying for transaction The reason CTAs are important is…
The Emphasize Team has recently started to adopt some of the premises outlined in the book “Start With Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek. A chapter titled Give ‘Em a Cathedral” describes the interesting story of two different stonemasons – each doing the same job, but each for a…