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Tag Archives: lead nurturing calgary

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Nurturing Your Qualified Leads: Middle Of The Funnel – Part 2

All Posts, Online MarketingBy JoelApril 28, 2012Leave a comment

Middle of the Funnel Continued… Fulfillment pages. Your first step is delivering on the opt-in offer that drew in your leads in the first place. Whatever you offered — an eBook, a webinar, etc. — make sure it’s something your new lead is likely to find worthwhile, so that they will pay attention to the next offer…

Nurturing Your Qualified Leads: Middle Of The Funnel – Part 1

All Posts, Online MarketingBy JoelApril 21, 2012Leave a comment

Once your prospect has cleared the first stage of the funnel, that doesn’t mean you’re ready to start selling. According to Gleanster Research, 50 percent of qualified leads will need more convincing before they are ready to buy. That’s where our second stage comes in. Now is when you start building a relationship with your…

Understanding The Sales Funnel

All Posts, Online MarketingBy JoelMarch 31, 2012Leave a comment

Our inbound marketing approach uses a three-stage process to funnel prospective customers through your company’s website, convert them into leads, and then follow up with a campaign to close the deal. Your goal is to make that funnel as large as possible, so that you are drawing in as many people as you can at…

More brains than money? You should focus on Inbound Marketing – Part 2

All Posts, Online MarketingBy JoelMarch 24, 2012Leave a comment

Just imagine for a moment: Instead of shelling out piles of cash to advertising agencies or call centers, you have qualified prospects coming to you, giving you their contact information, and inviting you to make them a customer. Sounds far-fetched, doesn’t it? This is the power of inbound marketing, and when executed properly (with the…

How much time will I have to invest into my company’s online success?

All Posts, Online MarketingBy JoelFebruary 16, 2012Leave a comment

Ahh. Now this is a question that needs an answer. Are you going about this on your own or are you hiring a marketing agency? Either way, the answer is still the same. Don’t think that because you’ve hired a marketing company all you have to do is pay your monthly retainer and go back…

Lead Nurturing – Moving Leads Through Your Sales Funnel

All Posts, Online MarketingBy JoelJanuary 29, 2012Leave a comment

Do you have automatically-triggered lead nurturing campaigns behind your content offers? If the answer is NO, then you’re missing out on opportunities to move leads through your sales funnel. Nurturing your leads allows you to qualify the potential clients visiting your site. Questions like :Are the visitoring viewing my site truly interested in what I…

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