You’ve done it. You’ve taken the leap to start your own small business, putting your passion to work for you. I know exactly the kind of leap of faith it takes to leave behind the consistency of a regular paycheque, plus benefits (if you were lucky), and make a go of it on your own,…
As we at Emphasize Design work with a lot of small companies that are just establishing themselves in their chosen market, a lot of the time the first thing we work on together is your logo design. Your logo is the first step towards your brand identity, and is pivotal for helping to determine not…
Creating a memorable logo for your Calgary business is a very important task, but it should also be a fun one. It’s a chance to show off the personality of your business, tell your story, and most importantly make an impression on the people who see it. Your logo will feature prominently on your social…
As rational as some of us might try to be, we respond – positively and negatively – to almost every choice presented to us on both an emotional and intellectual level. As a business owner, you know that no matter how amazing a product or service you have to offer, feelings – something owners have…