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Tag Archives: marketing

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How to Know What to Charge for Your Services

How to Know What to Charge for Your Services

Online MarketingBy JoelNovember 21, 2018Leave a comment

As owners of a service-based small business, one of the hardest learning curves for us was to figure out what to charge for services. We want to provide great value for what we do, but we also don’t want to find ourselves overworked and underpaid. This just leads to frustration and hurried work, and the…

What Your Brand Says and Does for Your Business

What Your Brand Says and Does for Your Business

Online MarketingBy JoelJuly 14, 2017Leave a comment

Your business’s brand is more than just your name and logo. It’s also the feeling people get when they experience your product. Your brand should convey what they need to know about you and your business, express what should be expected in a customer relationship with you and also be flexible enough to be able…

Inbound Marketing Calgary: Creating an Effective Call-to-Action

All Posts, Online MarketingBy JoelMarch 28, 2013Leave a comment

A call-to-action (CTA) is an essential inbound marketing tool that invites users to take an “action” that then brings them further into the site owner’s marketing fold. Common CTA invitations found on many websites include Requesting a service quote Downloading an industry guide Entering a content Applying for transaction The reason CTAs are important is…

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