There’s no doubt that online marketing is a powerful tool to grow your business, but the process isn’t automatic. To get it right, you need to pick a marketing team that understands your vision, and has the skills to achieve your goals. When we’re looking to identify new marketing talent, there are always a few…
Given the visual and technological bang you get from a dynamic website, online marketing may seem expensive, but marketing your Calgary business in the digital world is really quite affordable. Small and mid-size businesses now have access to the same production value and quality that used to be reserved only for big corporations. The key to…
Online trends are in a constant state of flux, and web design is no exception. Dig up a website that hasn’t been changed since the early 2000s, and you might as well be visiting a page from another planet. Constant advances in technology mean that websites need to stay current, in order to maintain their value.…
The About Us section is an easy part of your online marketing to overlook. For many Calgary businesses, it’s just another item on the web design checklist, or one more place to list phone numbers, addresses, and other contact information. The truth is that your About Us page can play an important role in how you market your business…
We knew it. There are lots of reasons Why Marketing Is So Hard, says Drew Williams of the Hubspot blog. Why? Well, it starts with the simple state of humanity. We are all very different people, and we all have different opinions. AND, we all have triggers that cause us to react strongly in one…
There are several tactics that can help you successfully learn leads through your website and build your business on the Internet. Online marketing in Calgary comes in many shapes and forms. The only hard-and-fast rule is to always offer something of value to the consumer. Just about every business has the ability to provide something…
As the wave of internet marketing evolves, it is changing the field in a number of important ways. Savvy business owners are recognizing these changes, and are putting an increased emphasis on internet marketing techniques. Having an appreciation for the potential that internet marketing holds can mean the difference between having an ‘okay’ sales year…
If it ain’t broke, why fix it, right? Did you ever notice how the only people who ever seemed to believe that expression were in pretty deep denial about just how much help they really needed? When it comes to your business’ online marketing strategy, it is essential that you know exactly what is working…
Most of us know at least one person getting started in web design who says they can do your site for next to nothing. Just about anyone with some basic skills can call themselves a web designer. It may be your little sister, your cousin, or a friend of a friend. What may seem like…
With the growth of social networking, the novelty of email has worn off, and many have come to see it as an old-fashioned form of communication. The more fashionable venues like Twitter, Facebook, Pinterest and Tumblr, allow users more interaction, with the ability to share their thoughts, pictures and videos. In the current online marketplace…
There has been a lot of talk recently about Google’s latest search algorithm release, Penguin, and the negative impact that it has had on businesses. Some of the previously top-ranked websites have seen their traffic plummet dramatically, and are scrambling to recover. The question is, why are these business owners so surprised? Penguin isn’t some…
We’re living in the Age of Skepticism, where years of false promises and outright lies by marketers have left today’s consumer suspicious of any advertising claims or guarantees that are made on behalf of a business. Consumers have been burned so many times before, they are understandably mistrustful, and are increasingly wanting to know the…
As with any growing business, Emphasize Design experiences its share of growing pains. Despite them being “pains”, the more important word to draw from this is “growing”. Only fellow business owners will appreciate the magic behind growing your very own venture. It certainly has its ups and downs, but at the end of the day, it truly…
Conclusion – Getting here took a lot of work, with a lot of elements that you will need to monitor continuously to ensure that you’re getting the best results. But the key is in the bottom line. According to HubSpot, businesses using outbound marketing can expect to spend $346 for every lead, on average. For…
Depending on your business and how you transact sales, this is the stage in the sales funnel where prospects are convinced to buy from you. Whether your sales process requires a salesperson to connect with a prospect or if the sale can be transacted online, if the first two steps of the sales funnel were…
Middle of the Funnel Continued… Fulfillment pages. Your first step is delivering on the opt-in offer that drew in your leads in the first place. Whatever you offered — an eBook, a webinar, etc. — make sure it’s something your new lead is likely to find worthwhile, so that they will pay attention to the next offer…