Online Marketing Professionals and Compliance With Canada’s Anti-Spam Legislation (CASL)

The bulk of Canada’s anti-spam legislation (CASL) takes effect on July 1, 2014, and it will affect anyone whose business uses commercial electronic messages. The law focuses on spam and other electronic threats. Items covered include: sending unsolicited commercial electronic messages, false and misleading websites, and the unauthorized collection of electronic addresses. Texting, blogs, and…

Successful Companies Use Content Creation to Drive Consumer Behaviour [Part 1]

Content creation is a critical element of successful online marketing campaigns. New content creation is what drives traffic to your site and engages your target audience — without it, your online marketing campaign is doomed to fail. Successful inbound marketing uses content creation to drive consumer behavior. Maybe you just started a business and have…