At Emphasize we are very lucky to have had several clients over the years who have become friends. Because our online marketing philosophy is collaboration combined with creativity, we work very closely with our clients … in fact, we have been told that our thoughtfulness and approachability are what people like best about working with…
I don’t think of myself as the boss of the Emphasize Design team, but my background is in business and management and my role involves a lot of the same types of principles. I see my main responsibility as motivation, and I am always doing my best to keep pushing us forward so that we…
I meet a lot of new clients every year. My first job is to convince them that Emphasize Design is the Calgary website design company they should hire to create their online marketing campaigns. With nearly ten years in the business and tons of good stuff in our portfolio to show off, I’m proud to…
Even by the usual standards, 2016 has been a busy, eventful year, for Alberta and for our team at Emphasize Design. While reflecting about all that has happened in the world of web design and online marketing, I find that it’s vital to always keep one eye on the future. And I’d like to help…
Videoconferencing is a very convenient tool, and one we use frequently at Emphasize Design. It’s an easy way to connect with clients, talk strategy, and enjoy the benefits of a face-to-face meeting without the inconvenience of travel. If you’re new to videoconferencing, there’s great value in learning a bit about the etiquette and protocol involved…
Online marketing works best as an integrated system, where each component helps the rest to function at peak efficiency. As with any type of complex system, however, it can be difficult to see those connections when you’re still getting familiar with the concepts involved. That’s perfectly normal, and I’ve got just the thing to help.…
Striking the right balance with your email marketing is vital to the success of your online marketing in Calgary. Your prospects are naturally wary of spam messages, so offering real value is a must. It’s equally important to make sure your messages don’t look like spam. People will be much more likely to open your email marketing…
This is the scenario: your investment in creative online marketing and commitment to quality customer service have paid off. A prospective customer, who knew little about your company just a few short weeks ago, has encountered your online marketing, visited your eCommerce pages, spent some time browsing, and loaded up their shopping cart with your excellent…
Even the best businesses will lose customers from time to time, often for reasons that have little to do with the quality of the products and services they offer. Keeping your business healthy means replacing those lost customers with a steady supply of new faces. Growth is a priority for every successful business, and building…
Looking for a way to breathe fresh life into your website, or draw attention to an important feature? Animations might be just the solution you need. If you’ve been around the Web for a while, you can probably remember the terrible animations of the dial-up days. Those aren’t the sort we’re talking about here. Thanks…
You’ve likely heard the familiar lament that the increasingly digital nature of our society is making the world an increasingly impersonal place. People do so much of their social interaction online, the theory goes, that they’re forgetting how “real” socialization works. The truth is that new technology has always changed the way we interact, but…
Mark Zuckerberg and his Harvard roommates might have started Facebook for college students to have a little fun a little over ten years ago, but today it is the dominant social network with more than one and a quarter billion users. With a sometimes spotty record for keeping users informed about privacy, it’s no surprise that when Facebook…
People read the web differently than they do books, newspapers, or magazines, so it makes perfect sense that writers should approach creating content for the web differently as well. Web users scan a page quickly for facts and figures, doing research and looking for information. They typically spend very little time on a page that doesn’t…
Should you go traditional or embrace online marketing? How do you get the most bang for your buck? Online marketing Calgary has advantages over traditional approaches, but that doesn’t mean traditional approaches should be ignored. Coupons, brochures, and even business cards can still be effective for certain types of businesses. As much a part of…
The bulk of Canada’s anti-spam legislation (CASL) takes effect on July 1, 2014, and it will affect anyone whose business uses commercial electronic messages. The law focuses on spam and other electronic threats. Items covered include: sending unsolicited commercial electronic messages, false and misleading websites, and the unauthorized collection of electronic addresses. Texting, blogs, and…
Content creation is a critical element of successful online marketing campaigns. New content creation is what drives traffic to your site and engages your target audience — without it, your online marketing campaign is doomed to fail. Successful inbound marketing uses content creation to drive consumer behavior. Maybe you just started a business and have…