Google’s Penguin algorithm has been a big story in the SEO world since it was first unleashed in 2012, and the latest update contains good news for websites that have been punished by Penguin in the past. The primary goal of Penguin is to root out and punish sites that use spammy link-building practices, either…
Just about everyone’s blog is optimized so that readers can leave comments and suggestions on your content. In fact, there is really no point in blogging if you don’t allow for commenting and interaction with the public. The feedback you get can be invaluable in determining whether or not you are providing information that is…
We all know that to build your website’s SEO it’s a very good idea to be on social media. Due to its extensive reach, social media is one of the fastest and simplest ways to gain a presence on the Internet as a whole. And by integrating your website with your social media accounts you…
Do you know if your website is mobile friendly? Chances are, if it was designed more than a couple years ago and hasn’t been updated recently, it isn’t. And according to copyblogger.com, without responsive web design you are missing out on 1.7 billion mobile Internet users around the world. Considering that in 2012, transit use…
When you’re trying to stay as competitive as possible in the Internet marketing game in Calgary, SEO is an often bandied-about term. Short for “Search Engine Optimization”, the phrase SEO comes heavy with meaning and importance. It can seem a deep mystery that only those “in the know” are able to decipher, but the truth…
If you are an online marketer in Calgary, SEO is an often-heard phrase. Search Engine Optimization is what gets your website to the top of search engine results, and it’s a topic that causes a lot of discussion. Due to algorithm changes, continuous content creation that provides value for the user is now the standard…
The product of search engine optimization (SEO) is rather simple. A properly optimized site will show up on the first page of a search on pretty much every search engine. It’s an easy-to-understand result, but it takes a lot of work, know-how and components to get there. SEO is a lot more than keywords and…
One of the best things about the Internet is that even it can’t predict how it will be used. The entire beast is the result of constant exchange of information between the user, search engines and website designers (aka programmers), and the results aren’t always expected. In fact, “results” on the Internet have an annoyingly…
Although we always do our best to stay on top of trends and developments in our business, every so often we at Emphasize Design like to test ourselves just to make sure we’re as far ahead of the curve as we can be. We’ve recently been studying factors of efficient inbound marketing companies to help…
At Emphasize we often look to other examples in our industry to ensure we are never falling behind on developments and best practices. Recently we’ve been looking into what makes a successful inbound marketing company “tick”, and making sure we’re meeting all the criteria. We’re doing this because we know that the stronger we are…
The Emphasize Team has recently started to adopt some of the premises outlined in the book “Start With Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek. A chapter titled Give ‘Em a Cathedral” describes the interesting story of two different stonemasons – each doing the same job, but each for a…
When thinking about how to build your internet marketing strategy around customer experience, you need to think like your customers so you can better meet – or even anticipate – their interests and needs. This will allow you to adapt your business and grow it with changing markets. That sounds logical enough, right? But what is customer experience really,…
Developing your internet marketing campaigns can be overwhelming. With all the variables out there, it’s hard to know where to start. What are the best ways to use social media? How do I use email most effectively? There is really a lot to consider, which is why this week we are going with a Q&A format to tackle 10…