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Tag Archives: seo companies in calgary

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The Power of A/B Testing With Your Internet Marketing Strategy ?

All Posts, Online MarketingBy JoelJuly 3, 2012Leave a comment

If it ain’t broke, why fix it, right?  Did you ever notice how the only people who ever seemed to believe that expression were in pretty deep denial about just how much help they really needed?  When it comes to your business’ online marketing strategy, it is essential that you know exactly what is working…

Why Your Little Sister Shouldn’t Be Your Web Designer

All Posts, Web DesignBy MichaelJune 25, 2012Leave a comment

Most of us know at least one person getting started in web design who says they can do your site for next to nothing. Just about anyone with some basic skills can call themselves a web designer.  It may be your little sister, your cousin, or a friend of a friend. What may seem like…

Bottom Of The Sales Funnel: I’ve Got Them Here…Now What?

All Posts, Online MarketingBy JoelMay 12, 2012Leave a comment

Conclusion – Getting here took a lot of work, with a lot of elements that you will need to monitor continuously to ensure that you’re getting the best results. But the key is in the bottom line. According to HubSpot, businesses using outbound marketing can expect to spend $346 for every lead, on average. For…

Nurturing Your Qualified Leads: Middle Of The Funnel – Part 2

All Posts, Online MarketingBy JoelApril 28, 2012Leave a comment

Middle of the Funnel Continued… Fulfillment pages. Your first step is delivering on the opt-in offer that drew in your leads in the first place. Whatever you offered — an eBook, a webinar, etc. — make sure it’s something your new lead is likely to find worthwhile, so that they will pay attention to the next offer…

Nurturing Your Qualified Leads: Middle Of The Funnel – Part 1

All Posts, Online MarketingBy JoelApril 21, 2012Leave a comment

Once your prospect has cleared the first stage of the funnel, that doesn’t mean you’re ready to start selling. According to Gleanster Research, 50 percent of qualified leads will need more convincing before they are ready to buy. That’s where our second stage comes in. Now is when you start building a relationship with your…

Website Traffic Generation: Top Of The Funnel – Part 2

All Posts, Online MarketingBy JoelApril 14, 2012Leave a comment

Thank you for your patience. Here is the second part of last weeks blog post “Website Traffic Generation: Top Of The Funnel” Socaial Networking: Promoting your content on social platforms can offer you a simpler way to get exposure for your business. A social media presence will help you keep tabs on what consumers are saying…

Website Traffic Generation: Top Of The Funnel – Part 1

All Posts, Online MarketingBy JoelApril 7, 20121 Comment

You can have the most beautiful website around, but that won’t do you any good if nobody is looking at it. That’s not just a waste of resources, but a huge missed opportunity. Despite the numerous methods the Internet provides to share information and promote your business, your website should still be considered “ground zero”.…

More brains than money? You should focus on Inbound Marketing – Part 2

All Posts, Online MarketingBy JoelMarch 24, 2012Leave a comment

Just imagine for a moment: Instead of shelling out piles of cash to advertising agencies or call centers, you have qualified prospects coming to you, giving you their contact information, and inviting you to make them a customer. Sounds far-fetched, doesn’t it? This is the power of inbound marketing, and when executed properly (with the…

What should I expect to spend on Online Marketing?

All Posts, Online MarketingBy JoelFebruary 19, 2012Leave a comment

This is always a tough question to answer when a potential client asks it without providing expectations or goals. How much you spend online solely depends on what you want out of it. Web services range anywhere from building a basic static website with no marketing efforts to creating aggressive online strategies to help reach…

How much time will I have to invest into my company’s online success?

All Posts, Online MarketingBy JoelFebruary 16, 2012Leave a comment

Ahh. Now this is a question that needs an answer. Are you going about this on your own or are you hiring a marketing agency? Either way, the answer is still the same. Don’t think that because you’ve hired a marketing company all you have to do is pay your monthly retainer and go back…

Driving “targeted” web traffic to your website? – Part 3

All Posts, Online MarketingBy JoelFebruary 9, 2012Leave a comment

In Part 3 of 3– we are going to touch on the importance of Social Media and the effectiveness of using this avenue to connect with your audience: Facebook, Twitter, LinkedIn …?? Social media has literally changed the way we communicate and share content…period. Whether you’re using social media for personal reasons or for business,…

Driving “targeted” web traffic to your website? – Part 2

All Posts, Online MarketingBy JoelFebruary 5, 2012Leave a comment

In Part 2 of 3 we are going to touch on the importance of Blogging and the effectiveness of this inbound marketing technique: So the question is…why is it so important to blog? Unfortunately there isn’t one simple answer to this question. Blogging does a number of great things for you and your business. First…

Driving “targeted” web traffic to your website? – Part 1

All Posts, Online MarketingBy JoelFebruary 2, 2012Leave a comment

There are many different ways to drive traffic to your website on the internet. But as the question states, how do you drive “targeted” web traffic? Getting the attention of potential clients searching for your product or services online is anything but easy, but with the right plan and strategy you won’t find yourself spending…

Lead Nurturing – Moving Leads Through Your Sales Funnel

All Posts, Online MarketingBy JoelJanuary 29, 2012Leave a comment

Do you have automatically-triggered lead nurturing campaigns behind your content offers? If the answer is NO, then you’re missing out on opportunities to move leads through your sales funnel. Nurturing your leads allows you to qualify the potential clients visiting your site. Questions like :Are the visitoring viewing my site truly interested in what I…

Why is Social Media so important to my business?

All Posts, Online MarketingBy JoelJanuary 22, 2012Leave a comment

Having active social media accounts on platforms like Facebook, Twitter and LinkedIn is no longer a ‘nice to have’ – it’s a ‘must have’. “Nearly 2/3 of US Internet users regularly use a social network.” SOURCE: EMARKETER, FEBRUARY 2011 Key Concepts and Statistics 93% of US adult Internet users are on Facebook. (11) Marketers who…

Inbound Marketing 101: Search Engine Optimization

All Posts, Online MarketingBy JoelJanuary 15, 2012Leave a comment

Maybe you know about Search Engine Optimization (SEO), maybe not. But what you need to know is the importance of being ranked within the search engines like Google, Yahoo and Bing. The higher your ranking the better chance you have of a potential client finding you and viewing what you have to offer as a…

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