Social media is an amazing business tool that can help create a community of like-minded folks who can provide advice and support to each other. As I run the social media channels for our clients who request the service, I get to share the news and updates coming from both the business and overarching industry…
Social media is now integrally intertwined with business. CEOs of major Calgary companies that were once comfortably ensconced in glass towers away from the hoi polloi are now finding themselves counting characters for their Tweets, “Liking” Facebook pages and posts and discovering the benefits of LinkedIn for hiring new employees. But as easy as it…
Social media was one of the hottest topics of 2012. Unfortunately, many people believed that just pursuing social media would get them more prospects. Of course, they were almost always disappointed when that strategy fell. The simple fact is, without a strong inbound marketing campaign behind you, social media marketing is useless. In recent posts…