We use Google AdWords a fair amount in our business, which is one way we help our clients gain additional attention online. They allow you to display ads for your business on premium search engine real estate offered by Google (at the very top of their primary results page, along the right-hand side, and in…
As an online marketing specialist I rely a lot on the expertise of reputable names in the business. Among those I turn to often are the Neilson Norman Group and Hubspot. The Neilson Norman Group (aka NN/g) has been around since 1998, and have thoroughly established themselves as the website usability gurus. They have been…
Succeeding with social media is a big job. Large companies with massive marketing budgets often manage the task by hiring an in-house team to handle their social presence. For small and mid-size businesses, however, bringing on a team of new people solely to handle social is rarely a viable option. That doesn’t mean you’re out…
By connecting with your customers through social media you can help your website earn higher rankings and improve awareness of your brand. As we wrote recently, Google will see links created through these kinds of social sites as natural links that are not being manipulated simply to improve rankings. Most importantly, by making the most…
In Part 3 of 3– we are going to touch on the importance of Social Media and the effectiveness of using this avenue to connect with your audience: Facebook, Twitter, LinkedIn …?? Social media has literally changed the way we communicate and share content…period. Whether you’re using social media for personal reasons or for business,…
No one appreciates being “marketed to” anymore. We as consumers have learned to filter / dodge / side-step / ignore the millions of annoying marketing attempts vying for our attention. Despite knowing that outbound marketing pisses people off, businesses continue to throw money into the black hole and hoping that it brings them business. Mind-boggling,…
Inbound marketing is a process and a continual learning curve. It’s not a mountain to climb that once you’ve reached the top, you’re done. It doesn’t work that way, which makes it that much more intriguing and important in the way we conduct business today. Mike and I had an excellent meeting with a prospective…
Your followers will share whatever thoughts they have about you through Twitter. It is your job to highlight good behavior (positive reviews), address problems up front (complaints), and continue to promote your content. Key Concepts and Statistics Star your customer’s best testimonials and put them on your “favorites” tab. Direct people who have questions about…
Folks on Twitter follow influencers and key experts in the industries they are interested in. It is vital for you to establish relationships with your industry leaders so that industry leader’s followers (your potential customers) can learn about your brand through a resource they trust. Key Concepts and Statistics Connect with journalists and bloggers who…
There is a certain nuance to Twitter; it’s much different from Facebook, and tends to attract a more diverse mix of active consumers waiting to learn about the newest products and latest trends. It will be pivotal for you to understand these nuances so you can craft an effective and interesting Twitter presence. Key Concepts…
Your Facebook page should strengthen existing relationships, and also forge new ones. To do this, you need to perfect the timing and composition of posting original content, and learn how to best cater to the needs of each market segment. You will need to closely monitor your Facebook page to understand what your fans want.…
You may only set up a Facebook page, thinking that it is okay to leave your fans to their own devices. It is essential for you to distribute remarkable content for your fans so they will want to share it with their fans which attracts more visitors to your Facebook page. Key Concepts and Statistics…
Although Facebook has made it easier to make a business page, there are still some necessary steps you can overlook. It is important to clearly explain that while Facebook is a great platform for engaging with your customers and prospects, it can also be a place to generate leads. Key Concepts and Statistics People have…
Some businesses do not understand the buzz around social media. They think of Facebook and Twitter as places for social interactions and “fun”, not realizing that they can be powerful inbound marketing tools. The statistics below show the utility of social media, and the potential impact social media could have on your company’s traffic, leads,…