Twitter can be a bit intimidating for new users, even compared to other social sites. There’s so much going on all at once, and it all seems to change at warp-speed. Combine the intimidation factor with the considerable time requirement necessary to build a strong Twitter presence, and it’s natural that some companies are reluctant…
By connecting with your customers through social media you can help your website earn higher rankings and improve awareness of your brand. As we wrote recently, Google will see links created through these kinds of social sites as natural links that are not being manipulated simply to improve rankings. Most importantly, by making the most…
Having active social media accounts on platforms like Facebook, Twitter and LinkedIn is no longer a ‘nice to have’ – it’s a ‘must have’. “Nearly 2/3 of US Internet users regularly use a social network.” SOURCE: EMARKETER, FEBRUARY 2011 Key Concepts and Statistics 93% of US adult Internet users are on Facebook. (11) Marketers who…
Your followers will share whatever thoughts they have about you through Twitter. It is your job to highlight good behavior (positive reviews), address problems up front (complaints), and continue to promote your content. Key Concepts and Statistics Star your customer’s best testimonials and put them on your “favorites” tab. Direct people who have questions about…
Folks on Twitter follow influencers and key experts in the industries they are interested in. It is vital for you to establish relationships with your industry leaders so that industry leader’s followers (your potential customers) can learn about your brand through a resource they trust. Key Concepts and Statistics Connect with journalists and bloggers who…
There is a certain nuance to Twitter; it’s much different from Facebook, and tends to attract a more diverse mix of active consumers waiting to learn about the newest products and latest trends. It will be pivotal for you to understand these nuances so you can craft an effective and interesting Twitter presence. Key Concepts…
Some businesses do not understand the buzz around social media. They think of Facebook and Twitter as places for social interactions and “fun”, not realizing that they can be powerful inbound marketing tools. The statistics below show the utility of social media, and the potential impact social media could have on your company’s traffic, leads,…