Google’s Penguin algorithm has been a big story in the SEO world since it was first unleashed in 2012, and the latest update contains good news for websites that have been punished by Penguin in the past. The primary goal of Penguin is to root out and punish sites that use spammy link-building practices, either…
A steady supply of fresh, original content is critical to online marketing success, and a big part of your web design strategy for your Calgary business. Content is a huge part of SEO, as Google prioritizes websites that offer timely, relevant information connected to the user’s search query. It’s also one of the best ways…
Trends change quickly online. At least most of them do. Some elements of the Web, however, become so familiar that we almost don’t even notice them after a while. For most people, hyperlinks fall into that category. Google, which got its start in 1996, stuck with the underlined blue text look for almost two decades,…
Pay-per-click is a proven way to drive traffic to your website, and it takes less time than traditional SEO techniques. With PPC, you pay each time someone clicks on your ad, so effective planning and budgeting is key to a successful campaign. As well, the number of ad networks out there right now is staggering, so…
In the competitive Calgary market nobody comes with a single skill anymore. Workers have to be multi-talented, accommodating and flexible enough to be able to keep up with ever-changing trends and developments. The world of web design is no different…in fact it may require the most adaptable individuals available! Web designers are a lot of…
Previously in Part 1 of our series of need-to-know lingo for website design, we went through terminology starting with letters from the first half of the alphabet. Among some of the essential language we covered were such words and phrases as back end, bandwidth, cache, CMS, CSS, front end, HTML, HTTP, landing page and more.…
There’s a lot of terminology and lingo when it comes to website design and online marketing. Software designers and engineers are geniuses at building accessible programs that allow for the ultimate optimization of your sales website, but because they are often essentially inventing something brand-new each time they put out a new product, they also…
The new year has really only just started, and there have already been several indications as to how website design is set to evolve for the rest of 2014. Just as we all watch the weather in Calgary with some trepidation, we also watch design trends with a touch of unease. Some changes can cause…
Incorporating an online store into your Calgary business’s website design is a quick and easy way to earn revenue while doing practically nothing. Consumers appreciate the ease and convenience of online shopping…it’s great to avoid the crowds of the malls and the traffic of Calgary’s congested streets. If you have long-term clients that know and…
Small business in Calgary is a competitive world, and that’s why we all want to see our websites be able to contend against the others. When we use common keywords to search for ourselves online we want to see our sites come up on the first page of Google results. And Google’s algorithm is the…
When it comes to website design and function, Calgary businesses understand that engagement and communication is key. Websites are no longer static, unchanging pages of dry and dull information. They now incorporate a number of features that invite users to get involved – such as blogs and social media channels – and site owners need…
Although we are very proud of the sites we create, our services go deeper than just web design in Calgary. Our mandate at Emphasize Design is to assist your business in becoming successful online by earning you tangible, visible results. To do so, we incorporate a number of techniques into our marketing solutions that function…
You can’t be a proper web design company these days without insisting that your clients incorporate social media into their site content…just about everywhere! What started out as a fun way to stay in touch with friends is now an integral part of just about every kind of business marketing plan, and social media is…
The Emphasize Team has recently started to adopt some of the premises outlined in the book “Start With Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek. A chapter titled Give ‘Em a Cathedral” describes the interesting story of two different stonemasons – each doing the same job, but each for a…
Great question! In the past this question had a completely different answer. Back in the day if your target market wasn’t on the web then why were you? Just a waste of money and time. Times have changed…drastically. Over the past decade, consumers have started getting online in record numbers and it’s increased year after…