It is crucial to have some sort of tracking module in place which allows you to monitor and assess your websites conversion performance. Be sure that you have an analytics service that will allow you to do that. If you don’t have one, you will never know if what you are doing is working or…
You probably want some interactive and flashy homepage that entices your users. It is important to establish the fundamentals of what creates a positive customer experience first. Remember that a proper balance between design and functionality is key when designing your websites homepage. If a user has to spend 10 minutes trying to find your…
You can cause more damage than good by trying to undertake a website redesign on your own. The information below conveys the importance of existing assets, and the importance that these assets need to be preserved and protected. Key Concepts and Statistics Website assets such as content, inbound links, keyword rankings, and conversion tools are…
Make sure your going into a redesign for the right reasons. You need to establish that website redesign is a continuous process, and just as much about functionality as it is design. The first thing you will need to do, along with your designer, is set your redesign goals. Key Concepts and Statistics Wrong reasons…
Landing Pages are the building block behind generating leads on your website. If you’re not using landing pages you’re losing business…period! Too many businesses redirect their social media, search traffic, and email generated leads to their homepage or contact page. This is the equivalent of burning money. Without even knowing it, when a visitor is…
Your followers will share whatever thoughts they have about you through Twitter. It is your job to highlight good behavior (positive reviews), address problems up front (complaints), and continue to promote your content. Key Concepts and Statistics Star your customer’s best testimonials and put them on your “favorites” tab. Direct people who have questions about…
Folks on Twitter follow influencers and key experts in the industries they are interested in. It is vital for you to establish relationships with your industry leaders so that industry leader’s followers (your potential customers) can learn about your brand through a resource they trust. Key Concepts and Statistics Connect with journalists and bloggers who…
There is a certain nuance to Twitter; it’s much different from Facebook, and tends to attract a more diverse mix of active consumers waiting to learn about the newest products and latest trends. It will be pivotal for you to understand these nuances so you can craft an effective and interesting Twitter presence. Key Concepts…
Your Facebook page should strengthen existing relationships, and also forge new ones. To do this, you need to perfect the timing and composition of posting original content, and learn how to best cater to the needs of each market segment. You will need to closely monitor your Facebook page to understand what your fans want.…
You may only set up a Facebook page, thinking that it is okay to leave your fans to their own devices. It is essential for you to distribute remarkable content for your fans so they will want to share it with their fans which attracts more visitors to your Facebook page. Key Concepts and Statistics…
Although Facebook has made it easier to make a business page, there are still some necessary steps you can overlook. It is important to clearly explain that while Facebook is a great platform for engaging with your customers and prospects, it can also be a place to generate leads. Key Concepts and Statistics People have…
Well if you’re a business owner that has decided to turn to the internet to generate leads I believe it’s probably in your best interest to educated yourself on Search Engine Optimization (SEO) and find out how it can help your business. What is a search engine you ask? Google, Bing, Yahoo…etc. are just a…
So here we are. For any company, it is crucial to stay on top of trends and changes within your industry. This is no different in the online marketing world. The internet is a moving target and sometimes this continuous change can be both overwhelming and exhausting. Trust us…we know. As a marketing company, it…