We’re a bit of abuzz here at Emphasize this week. Two of our members are packing up and checking their passports to make sure they’ll make it out of Calgary and across the border to attend INBOUND 2013. Hosted by HubSpot in the great city of Boston, this annual event joins up thousands of inbound…
Deciding on whether or not it’s worth delving into Google AdWords for your business can be a tough question. They can be costly – depending on how you use them – and it may be hard to tell if your investment is paying off in the long run. For people who are already busy, Google…
Your home page is how you greet people to your site, and just like the front door of a house, your home page can invite people to enter, or suggest that they keep moving on. Unwelcoming home pages can happen even if you have the very best of intentions in mind. What turns people “on”…
Conclusion – Getting here took a lot of work, with a lot of elements that you will need to monitor continuously to ensure that you’re getting the best results. But the key is in the bottom line. According to HubSpot, businesses using outbound marketing can expect to spend $346 for every lead, on average. For…
Depending on your business and how you transact sales, this is the stage in the sales funnel where prospects are convinced to buy from you. Whether your sales process requires a salesperson to connect with a prospect or if the sale can be transacted online, if the first two steps of the sales funnel were…
Thank you for your patience. Here is the second part of last weeks blog post “Website Traffic Generation: Top Of The Funnel” Socaial Networking: Promoting your content on social platforms can offer you a simpler way to get exposure for your business. A social media presence will help you keep tabs on what consumers are saying…
We would like to stress the importance of ongoing improvement, and how no “project” is over. Use the metric data your website collects to help you stay on top of your visitors and leads browsing trends and patterns. Key Concepts and Statistics Should avoid “paralysis by analysis.” Do not concern yourself with metrics that track…
It is crucial to have some sort of tracking module in place which allows you to monitor and assess your websites conversion performance. Be sure that you have an analytics service that will allow you to do that. If you don’t have one, you will never know if what you are doing is working or…