Creating effective content requires an understanding of your audience’s expectations, which makes it one of the major pillars of online marketing. How to make your words matter is also a frequent topic of conversation with our clients. We always design our websites around the content it provides, and these few basic tips and tricks will…
There are many good reasons to update your website, from keeping up with the latest mobile devices to ensuring the best possible user experience for your customers. Updating your website is a constant process, and small improvements really add up over time. However, there are also times when a full redesign is necessary, whether due to…
Hacking has been around since the earliest days of computers, but it’s really rocketed into the public consciousness over the last few years. Hackers often target the largest banking and entertainment institutions, exploiting website design to steal money directly or come away with sensitive personal information on millions of customers. The biggest attacks steal the headlines, but hacking…
Think for a moment about the sheer wonder of a simple Google search. A question pops into your mind, you go to your computer or your phone, type your query into a box and hit the Search button. In a split second you have thousands of results. Last year Google averaged more than 5.9 billion…
The things your business does and how your actions represent yourself to the world are what gives your company its reputation. But there is more to building a successful brand than that. Even if your company’s trademark is already well-known and has a good reputation, that doesn’t mean it will be recognized first in online…
Not so long ago, having a website was an afterthought for most businesses. Often it meant just having an informational page with a few images and some contact information. When you talked about website design, you meant finding a programmer who knew HTML. Today’s consumers are expecting a lot more from a website, so you…
In the competitive Calgary market nobody comes with a single skill anymore. Workers have to be multi-talented, accommodating and flexible enough to be able to keep up with ever-changing trends and developments. The world of web design is no different…in fact it may require the most adaptable individuals available! Web designers are a lot of…
Previously in Part 1 of our series of need-to-know lingo for website design, we went through terminology starting with letters from the first half of the alphabet. Among some of the essential language we covered were such words and phrases as back end, bandwidth, cache, CMS, CSS, front end, HTML, HTTP, landing page and more.…
There’s a lot of terminology and lingo when it comes to website design and online marketing. Software designers and engineers are geniuses at building accessible programs that allow for the ultimate optimization of your sales website, but because they are often essentially inventing something brand-new each time they put out a new product, they also…
The new year has really only just started, and there have already been several indications as to how website design is set to evolve for the rest of 2014. Just as we all watch the weather in Calgary with some trepidation, we also watch design trends with a touch of unease. Some changes can cause…
Incorporating an online store into your Calgary business’s website design is a quick and easy way to earn revenue while doing practically nothing. Consumers appreciate the ease and convenience of online shopping…it’s great to avoid the crowds of the malls and the traffic of Calgary’s congested streets. If you have long-term clients that know and…
One of the most effective strategies of just about every marketing campaign (online or not) is the almighty Call-to-Action (CTA). Creating An Effective CTA is your first step towards generating online leads, and they should appear as attractive and useful additions to your website design. The CTA’s task is to provide real value, and so…
When it comes to website design and function, Calgary businesses understand that engagement and communication is key. Websites are no longer static, unchanging pages of dry and dull information. They now incorporate a number of features that invite users to get involved – such as blogs and social media channels – and site owners need…
Calgary’s enigmatic mayor, Naheed Nenshi, has proven himself to be one of this city’s greatest communicators, and he’s not just a face in front of a television camera. His feedback and advice, plus communication from the mayor’s office were relayed to the public via social media and official websites consistently during the devastating flood of…
Business marketing these days requires developing a trustworthy online presence. And because a lot of companies use intranets and websites to organize their operations, and most people are personal users of the Internet as well, a lot of us can certainly qualify ourselves as “armchair experts” on the basics of building an attractive, robust website…
One of the best things about the Internet is that even it can’t predict how it will be used. The entire beast is the result of constant exchange of information between the user, search engines and website designers (aka programmers), and the results aren’t always expected. In fact, “results” on the Internet have an annoyingly…