Pay-per-click is a proven way to drive traffic to your website, and it takes less time than traditional SEO techniques. With PPC, you pay each time someone clicks on your ad, so effective planning and budgeting is key to a successful campaign. As well, the number of ad networks out there right now is staggering, so it’s important to know how they work individually and with other suppliers.
There’s more to PPC than selecting a provider. To get the most for your money, you need to know how to analyze the traffic a PPC network generates, be aware of the conversion rate for your ads and understand the costs.
The team at Emphasize makes great web design in Calgary only part of a complete online marketing package.
Google Leads the Way
There’s no question that Google AdSense remains the king of the PPC playground. It already works for millions of advertisers, which means it will more likely be able to deliver high quality, relevant clicks for you, too. And that means more traffic to your site, which will bring you the visitors your website needs most. In addition to ads targeted specifically to your searchers’ interests, Google also provides many other options for gaining interest for your business. Choices include installing a customer search bar on your site, from which you can earn income from the ads appearing in search results.
Google has two advertising platforms, and at times you will likely use both, depending on what you want to do. AdSense is for publishers and AdWords is for advertisers. Simply put, the ads for AdSense are provided by AdWords. Knowing how to get the most from each service is key to effective your web design for your Calgary business. Learn more about Google AdWords Benefits in our Resource Centre.
Working and Playing Well With Others
There’s no reason you should limit yourself to one PPC network. Some companies have relied solely on Google in the past and only looked elsewhere when they had to. As Jimmy Atkinson writes on MonetizePro, “Contrary to what many believe, ad networks are not mutually exclusive; it’s very possible that the optimal layout for monetizing your existing traffic involves a combination of different networks.”
Google might be the most popular provider of PPC, but these other services that can work right alongside AdSense and deliver even more visitors to your site.
- Media Net is a partnership between Bing and Yahoo and works much like AdSense and offers similar options. In addition to standard ads, it also provides contextual ads that link to the landing pages of ads.
- Chitika can be used well along with other networks. While the ads aren’t contextual, they are dependent on keywords visitors typed in, so they can actually be more relevant than others. Chitika also makes it easier to optimize for mobile traffic with size customization options for mobile ads.
- Infolinks is a PPC network that don’t use your standard ad space, which makes them a great complement to AdSense. Their ads appear in hyperlinks when visitors hover their mouse over them. Infolinks users have a great deal of control over the number and location of their ads.
- Outbrain is responsible for much of the “sponsored content” that appears on many websites — essentially making it more possible for publishers to have links featured on other sites (otherwise known as inbound links). Their ads generally appear further down in search result, so they don’t earn as many clicks as traditional ads, but they can be an effective supplement to your PPC campaign.
- Blogads network is all about helping blogs increase profit through PPC. You have control over your ad content and the prices.
- PocketCents offers text, banner, hybrid and video ads. You might need the assistance of your team for web design in Calgary to set them up, but after the initial setup, all you have to do is maintain them.
With the Emphasize Design team on your side, you can count on a web design for your Calgary company that will turn visitors into customers who keep coming back. Why would you settle for anything less?