Depending on your business and how you transact sales, this is the stage in the sales funnel where prospects are convinced to buy from you. Whether your sales process requires a salesperson to connect with a prospect or if the sale can be transacted online, if the first two steps of the sales funnel were executed properly, this should be an easy step.
Unlike the first two stages, inbound marketing hasn’t changed the actual sales process all that much. The difference is that the leads who get this far will be more qualified than ever, because they will have set the process in motion by clicking on your site.
This isn’t the end of the process. A customer is still a lead, and depending on the products and services you offer, you can start nurturing them for another purchase. But for you, the next step is analyzing all these strategies and resources you’ve put in place to make sure they are doing as much good as they can.
A good inbound marketing funnel demands constant optimization: Researching and improving your keywords, testing and tweaking your landing pages and opt-in offers, using web analytics to track the effectiveness of your SEO and link building campaigns, project management and marketing strategy. Your campaign should be as responsive and dynamic as the online environment you’re tapping into, so your work is never quite done.