The days when you could know each of your customers on a personal level are long gone. To be successful in Calgary internet marketing, you have to understand what your buyers want from your business. All people are different, but numerous studies have shown that our brains respond to some messages in similar ways.
When you know the common connections people make, you can learn to persuade your customers and increase your conversion rates at the same time without compromising your ethics.
Know How to Create Urgency
It’s no secret that creating a sense of urgency is one way to get people’s attention. As Mark Macdonald writes for Shopify, “People are highly motivated by the thought that they might lose out on something.” But did you know that our minds can actually block out this kind of information if there are no instructions on what to do next? Research tells us that if you don’t give your customers a way to resolve the problem you’ve identified, they will disregard your comments.
Offer Instant Gratification
If you asked a room full of people how many of them enjoy waiting, very few of them would raise their hands. When customers are in the process of buying a product or signing up for a service, their decision to commit will depend heavily on how quickly they can get what they want. Letting them know they will receive what they’re looking for “instantly” will help them choose your business.
Labelling Your Customers
This might sound strange, but according Gregory Cotti at Copyblogger, “people like being labelled, and they are more likely to participate in the ‘group’s’ message if they feel included in it.” A label can help people realize they belong to a desirable group.
When you know how to categorize customers properly, you can point them in the direction of the products and services most likely to meet their needs. Use calls to action, landing pages, and other techniques to convert qualified leads.
Emphasize Design offers the Calgary internet marketing services you need most, including:
- Web design and development
- Calls to action
- Landing pages
- Lead conversion
- Content marketing
- White papers
Engage All Different Kinds of Buyers
Not all customers think the same way. According to Cotti, there are average spenders (61 per cent), those who are able to spend more (15 per cent), and those who tend to spend less (24 per cent). Not so surprisingly, the first two groups are easier to bring in. Learning how to engage the latter is the most challenging, but it’s crucial to growing your customer base.
Take a Stand
People respond to passion and principles. Finding your brand’s true voice means having a strong opinion. The best Calgary internet marketing keeps one goal in mind: finding ways to make your customers love you.
Nurture your best customers, and they’ll turn into evangelists. They will tell everyone they know about you. How effectively are you doing this? Do you have automatically-triggered lead nurturing campaigns behind your content offers?
Having a strong voice means some will disagree. As Derek Halpern writes, “…love comes with a price. When there are people who love what you do, there will be people that hate what you do, too.” Keep this in mind: those negative voices may be difficult to hear, but they are paying attention, so you might be able to turn them into customers in the future.
It might be tough to open yourself up to criticism, but this has its advantages. The “haters” might also help you improve your offerings. Your customers understand that no one is perfect. Admitting to honest mistakes, without blaming others, can humanize your business. A challenging group also gives you the opportunity to play devil’s advocate and provide counterarguments in favour of your products and services. This can help you address the concerns of potential customers who might have previously been on the fence.
There was a time when your community was your potential market, and you could more easily cater to every customer’s specific needs. To succeed in Calgary internet marketing today, you need to know how to get potential customers interested in what your business has to offer. The team at Emphasized Design can help you earn leads at a lower cost. Want to see what we can do for you? The work we’ve done for our featured clients speaks for itself!
