In the competitive Calgary market nobody comes with a single skill anymore. Workers have to be multi-talented, accommodating and flexible enough to be able to keep up with ever-changing trends and developments. The world of web design is no different…in fact it may require the most adaptable individuals available!
Web designers are a lot of things. They’re HTML experts, SEO specialists, accomplished at web analytics, artists with a keen eye for colour and contrast and expert online marketers that know how to earn business online. As well as encompassing all of those aptitudes, they also have to be skilled at the art of positive compromise. The website designer you want listens to their clients and works to meet their and the user’s needs at all times.
Emphasize Design of Calgary provides all the pieces of the online marketing puzzle necessary for producing Internet success for your business. We have a number of services that we use to customize your lead generation techniques to give your clients exactly what they want while also building your company’s online brand and reputation.
What Do The People Want?
According to Mike Volpe of the venerable HubSpot blog, 76 per cent of Internet users say the most important factor in a website’s design is, “the website makes it easy for me to find what I want.”
That sounds easy, and it is, but it requires hands-on testing with your customers, employees and sales team. Website designers that fail to consult their users will also fail to offer them the experience they are looking for. This doesn’t necessarily mean you will need to schedule a meeting with each of your people to consult in depth about their thoughts for your website. Ask your web designer to come up with a simple survey or form that everyone can use to voice his or her opinions.
This technique is used quite often for websites both large and small on the Internet. The next time you see a pop-up asking for your input, maybe take a second before you hit the “X” button. If it’s a website you use often you have the chance to offer valuable insight into your user experience that could result in changes being made and a more enjoyable time surfing for you.
By using valid data and ideas provided by people you know visit your website often you have a good start at giving people exactly what they want.
Keeping It Simple
The first priority for your Calgary web designer should always be user experience. Before they spend weeks creating a gorgeous website that looks nice but doesn’t work all that well, ensure they have amassed a good amount of information from the people that matter to your business.
Although you’ve been inundated with good ideas, now is the time to be judicious. If you are looking to revamp your website, it’s great to get creative, but it’s not great to confuse your users. Your web designer will likely recommend something that people will still recognize as your brand and identity, but will also look new and up-to-date.
Websites do have the opportunity to be big, bold and beautiful, but over-thinking design can be to your detriment. Users should be able to focus on the most important stuff first, and not be overwhelmed by the number of buttons to click on and videos to watch. Try to keep these sorts of details to a minimum on each page. A good amount of whitespace is always attractive…consider the revered design for Apple, which always seems cutting-edge yet familiar.
Emphasize Web Design of Calgary
The real effectiveness on online marketing comes from its ability to always to put the user or consumer first. The added benefit is that marketers and site owners can essentially run a more efficient – and successful – online business.