Does your website have-call-to-action buttons on your website that link to great offers? “If the answer is NO, your website doesn’t stand a chance at generating leads.”
Key Concepts and Statistics
- According to FOCUS, it is only in the last third of the sales process that prospects actually want to engage with a sales representative.
- Inbound marketing costs 62% less per lead than traditional, outbound marketing. (13)
Content offers on a website should educate your prospects, and help them get smarter about what they need. By providing them with this advice, they will come to understand how your goods and services could potentially fill that need – they should also map to different stages of your sales process, so that leads generated can be nurtured accordingly.
Sources, Unless Cited:
(13) HUBSPOT, 2011