Thank you for your patience. Here is the second part of last weeks blog post “Website Traffic Generation: Top Of The Funnel”
Socaial Networking: Promoting your content on social platforms can offer you a simpler way to get exposure for your business. A social media presence will help you keep tabs on what consumers are saying about you and your industry, and establish you as a name to know. This won’t just draw in prospects, but they’ll be the kind of prospects who are already more inclined to buy. For example, 62 percent of companies that use LinkedIn have gotten customers through their account, and 77 percent of business-to-customer companies say they have gained a customer through Facebook.
Landing pages and value creation offers: Once you’ve drawn people in to your website, the landing page is what encourages them to go further. This is where you generate your leads, by giving your visitors a call to action — an offer that creates value for them in exchange for their leaving contact information you can use to reach them again. The strength of your landing pages is what will determine how many of your visitors become leads, and move on to the next stage of the inbound marketing funnel.
Opt-in offers: These are the incentives that convince visitors to answer your calls to action. Special reports, eBooks, webinars or other goodies will give your prospects information they can use, while showing them a piece of what your company can do for them. And if they decide to opt in, you can get the contact details you need to offer them even more.
Website content and copywriting : Don’t forget the basics. Having a great website isn’t enough to make your inbound marketing succeed, but it certainly helps. A well-written, engaging site will help visitors get to know your company and get excited about what you have to offer.
Advertising: There’s still a place for that old staple of outbound marketing, but a new suite of tools can help you target your campaign more effectively than ever. Using pay-per-click ads on social media sites like Facebook, or tools like Google AdWords, can help you take advantage of the same SEO keywords you built into your website and reach the prospects who are most likely to respond. What’s more, the cost of your ads is based on how many people click on them, giving you a clear picture of how well your campaign is working and helping to ensure that you don’t pay hefty costs for a minimal response. But while online advertising can be a great way to supplement your efforts to bring traffic to your website, it should only be one small piece of your inbound marketing plan.
The experts at Emphasize Design can help you with every one of these strategies, and turn your website into a traffic magnet. But generating leads doesn’t mean you’ve made any sales, so this is just the beginning.
Next Week: Middle Of The Funnel!