To answer this question, we must ask one of our own.
What are your goals when it comes to marketing your business online?
If you just want to get a basic website up that you can direct clients to, then you’ll be fine choosing a basic web developer. But really, what’s the point in having a website if you still have to use traditional methods to get people to visit it? Seems like a waste of money to us. So, when it comes to thinking about what your goals are, we highly recommend integrating some form of online marketing and traffic generation into your strategy. The whole point of this Internet thing is to get more exposure, right? Well you won’t get that if you use the field of dreams marketing approach … “if you build it, they will come” doesn’t work online. If you desire online success and want to generate return on your investment, it is absolutely critical that you find a web developer/team that can help you with online marketing as well. Many of them now offer bundled services!
So, to answer the question, look not only for a basic web developer as this rarely generates the kind of ROI that you’ll want. Find a company that uses a well defined strategy that includes aggressive inbound marketing!!
