Great question! In the past this question had a completely different answer. Back in the day if your target market wasn’t on the web then why were you? Just a waste of money and time.
Times have changed…drastically. Over the past decade, consumers have started getting online in record numbers and it’s increased year after year. More and more businesses are turning to the internet as they recognize this trend. Keep doing business on the back of a napkin and you’re going to find yourself in a very tough spot very soon. Today people are more interested in what others say about you and not so much what you are saying about yourself. The internet is allowing people to search a company’s track record before engaging. That’s why brand reputation has become more important than ever! Build a positive brand reputation online and gain the confidence you will need for the future.
